Job Description
Digital Content Specialist
Victoria or Richmond
The Opportunity
Every day, BC Ferries provides an essential transportation service along more than 1,600 kilometres of British Columbia’s coast, moving over 23 million passengers, 8 million vehicles, and an estimated $8 billion in goods each year. Effective communication is an essential part of how we serve customers, support our people and operations, and deliver safe and reliable service.
We are seeking a Digital Content Specialist to create, coordinate, and publish content that keeps customers informed, supports communication about ferry operations, and highlights the people who make ferry travel possible.
The Role
Reporting to the Manager, Content and Channel Strategy, the Digital Content Specialist creates and publishes content for social media and other digital channels. Responsibilities include:
- Create content for social media and other digital channels to keep customers informed, support fleet and terminal operations, and tell the stories of the people and places behind our service.
- Write clear, engaging and audience-appropriate copy for posts and campaigns
- Capture, edit and produce photo and video content, including short-form video for social media, that brings the stories of our people and operations to life
- Publish content across social media and other digital channels
- Maintain a shared content calendar to align timing and visibility across teams
- Monitor social media channels, flag emerging issues, share insights, and identify opportunities for storytelling and engagement with customers and coastal communities
- Collaborate with departments to plan, produce and publish campaigns and content that support their strategic, operational and communication needs
- Support operational and crisis communications by preparing content to communicate to our customers during service changes or major events
- Train the Customer Care team on social media response techniques and clear, consistent approaches to communication online
What you bring to the team
- A degree in communications, public relations, journalism, digital media, or a related field, or an equivalent combination of education and experience
- At least five years of experience creating content for social media or other digital platforms, ideally in a fast-paced communications or public service environment
- Expertise in social media with strengths in content development, planning, delivery, and performance analysis
- Excellent copywriting skills, with an ability to craft clear, engaging messages tailored to different audiences and channels
- A creative storyteller with an eye for what looks good and performs well across social media and digital communication channels
- Experience capturing and editing photo and video content for social media using tools such as Adobe Express, Canva, or mobile editing apps
- Familiarity with publishing and analytics platforms such as Hootsuite, Sprout Social, or Google Analytics, and comfort interpreting data to improve content performance
- A collaborative approach and ability to work effectively with cross-functional teams, from communications and customer care to operations and marketing
- Sound judgment, adaptability, and situational awareness when engaging in public conversations or fast-moving issues
- Curiosity about digital trends and a genuine interest in people, stories, and the communities we serve
Join us
If this role feels like the right fit, we’d love to hear from you. Please apply with your cover letter and resume by November 24, 2025.
Additional Information
The target salary range: $83,500 - $104,300 per annum. The starting salary is determined based on the successful candidate’s knowledge and experience, and on internal equity. Starting salary may exceed the target range on an exceptional basis.
"We connect communities and customers to people and places important in their lives”
At BC Ferries, our employees are our most important assets in delivering our commitment to customer safety, service and satisfaction. We support employment equity and diversity in the workplace, and we encourage applications from all qualified individuals including women, visible minorities, Indigenous Peoples, persons with disabilities, persons of diverse sexual orientation, gender identity or expression (LGBTQ2S+), and others who reflect our ever-changing workplace.
We appreciate the interest of all applicants; however, only those selected for an interview will be contacted.
