Content Creator- Head Office

OpenRoad Auto Group • Full-time • Richmond, British Columbia, Canada • 1m ago

Unlimited Possibilities Ahead

Position: Content Creator - South Asian Markets Status: Full-Time

Location: Head Office Department: Marketing Department

We believe in doing good for our customers and for ourselves. Whether it’s launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are at every turn with OpenRoad.

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing 21 automotive brands across 34 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their roles.

If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today!

A Career at OpenRoad Means You’ll Enjoy:

Opportunity to work with a variety of OEM BRANDS including; Acura Audi, BMW, Genesis, Honda, Hyundai, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen
Amazing Incentives including but not limited to: Discounted Vehicle Purchasing Program, Boot Allowance, Tool Subsidy, Computer Rebate Program, Employee Referral Program, Employer RRSP Matching
Internal and external, training & development opportunities for skill development and growth
Be part of a collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
Comprehensive extended health and dental plan tailored around Associate wellness
Recognition and Engagement Events!

Role & Responsibilities:

Deliver content as a strategic advantage to grow business for dealerships and the region. Plan, organize, and coordinate internal and external content creation, marketing and communication curation.
- Editorial calendar and content for region and dealerships
- Video content for website, dedicated channels, social media and in-store displays: vehicle walkarounds, how-to, technology, monthly offers, staff, and others
- Photographic content for internal and external channels: dealership, events, staff, and others
- Video and audio technology platforms – knowledge and use
Social media content coordination

Write organic social media posts and post photos and videos: Facebook, Instagram, LinkedIn, YouTube, blog, etc.
Source and tell stories.
Coordinate social media management and reporting tools.
Create and implement annual and monthly content calendars for region and stores.
Align content with corporate social media strategy.

Videography and photography

Coordinate photo shoots and video shoots: lighting, settings, capture and editing.
Take and edit high-quality photos of vehicles, events, staff and stores: script creation, lighting, camera use, basic editing.
Plan, storyboard, film and edit videos for dealership and regional social media and other channels.
Maintain cameras and equipment.

Project management
- Work with dealerships to coordinate and schedule vehicles and staff for the purposes of creating engaging content
- Work closely with all stakeholders to ensure smooth communication and execution
Work closely with the Dealership Managers and Marketing Department
- Provide tailored content for in-market customers to support sales and awareness.
- Suggest and offer new engaging content ideas to grow social media following.
- Establish communication goals and ways to increase customer and associate engagement, working towards improving the guest experience.
- Analyze performance of internal and external communication strategies to determine ROI and level of fulfillment of planned goals.
- Align organic social media content plans with Marketing Department’s paid advertising and initiatives.
- Identify gaps in communication strategy and execute solutions to ensure consistent communication through all channels.
- Communicate objectives and methods and procedures to all department managers.
- Observe and follow manufacturer and OpenRoad brand guidelines.
- All other tasks as assigned.

What It Takes To Be A Part Of The Dynamic Team:

Minimum two years experience in a similar role
Strong ability to work with digital cameras (DSLR) is a must.
Strong photography and videography skills are essential, with good understanding of lighting and angles
Outstanding written English, with excellent attention to detail
Written fluency in Punjabi and Hindi a very strong asset
Ability to edit photos and videos using post-production editing software
Deep understanding of social media platforms, with experience managing content on various platforms and knowledge of the type of content that works best for each platform
Demonstrated ability to successfully manage social media accounts for brands, with follower growth and engagement as priorities
Strong ability to build relationships – you are a people person
Highly creative with keen eye for details and aesthetics
Well organized and strong multi-tasking ability
Ability to work under pressure, with tight deadlines
Highly self-motivated with ability to learn quickly
Ability to work at a fast pace both as a self-starter and cooperatively
Passion for cars and automotive knowledge a significant bonus
A valid British Columbia Driver’s License and ability to drive vehicles for off-site content creation

Extensive understanding and experience in local South Asian markets and media platforms

Internal Candidates MUST apply by filling out the Internal Endorsement Form on SharePoint. Failure to complete the form will cause a delay in your application.

https://orag.bamboohr.com/careers/4578

We are an equal-opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

Join Us And Grow With Us!

We thank all those that have applied. Only those considered for the position will be contacted.