EMEA Digital Campaign and Content Manager

Tate & Lyle • Full-time • London, England, United Kingdom • 2d ago

About Us
Tate and Lyle is a successful organisation with a clear purpose, ambition, strategy, and strong expert talent, solely focused on achieving its’ ambition as a world class ingredients solutions provider. We have expanded our plant-based footprint beyond corn into tapioca, stevia leaf, chickpea protein and soluble fibre to explore wider platforms for achieving our ambition. Achieving this ambition will require; development of new capabilities, reallocation of resources and investment to become a leaner, more agile company, leveraging latest technology, process insight and ways of working.

About This Role:

EMEA Digital Campaign and Content Manager is responsible for owning and leveraging digital channels within the region to enhance and accelerate the regional growth agenda and marketing strategy. They own access to the digital channels on behalf of the Region (and aligned with Corp Comms Calendar and CoE governance) and are responsible for delivering an integrated channel approach across e-mail, social (paid and organic), website and other digital channels while driving the region to think differently about how we engage with customers through digital. This role is also responsible for all outbound email campaigns, and will own the mailing lists, campaign design, and execution and tracking. The EMEA Digital Campaign and Content Manager is ultimately responsible for building digital capability in the region, serving as the expert user and advising the regional marketing team on how best to leverage digital channels and tactics to meet broader marketing and growth objectives.

Accountabilities:

Own Digital Channel Execution (within Regional Remit)

Own content creation specifically for digital channels, including (where relevant within a region) company LinkedIn, social channels, website, ensuring that content is configured for specific channel requirements, and contains appropriate measurable call-to-actions
Own access to all digital channels on behalf of the region (both global channels and regionally-owned channels)
Works closely with Customer Marketing Manager, COE and Corporate Comms teams to schedule regionally-specific content on global channels
Design and track channel-specific KPIs, and continually seek new and improved ways to engage and deliver via these channels
Actively contributes as the regional expert/champion on globally led digital marketing transformation projects
Responsible for all digital marketing campaign reporting, identifying areas for improvement and deliver data led insight

Own Email Marketing Strategy and Execution

Work closely with Customer Marketing Manager and COE to define the strategy for email communications in the region, including frequency, format and call-to-action
Act as the regional marketing owner of email marketing tool (HubSpot) and ensure that all contact data and marketing assets are organised and configured properly
Lead execution of this strategy, including system coding
Responsible for embedding the key principles of the buyers journey within all digital marketing activity, including tactics to connecting with relevant personas at different stages of the funnel
Design and execute new approaches to nurture customers via email marketing (eg “drip campaigns”, different call-to-actions)
Design and execute methods to test campaign effectiveness (eg A/B testing)

Build Digital Capability Within the Region

Partner with COE to identify and build relevant digital capability within the region, and the broader business, serving as a key member of the global digital team to represent regional commercial requirements
Responsible for understanding tools-in-use, serving as the expert within the region, and advising the regional marketing team on how best to leverage these channels to support the broader marketing strategy and growth agenda
Continuously monitors competitor digital marketing activity ensuring that Tate & Lyle differentiates output for a competitor advantage
Remains current with digital trends and continually shares and embeds best practice insight

Skills and Experience:

Experience in Brand, Marketing or Graphic Design roles. B2B experience is advantageous, but FMCG and/or agency also relevant
Understanding of design, graphics and photography, with experience in Adobe Photoshop, Indesign, Illustrator a necessity Experience in digital marketing a necessity, with specific capability in social media content creation and email marketing
Demonstrated examples of creating effective and efficient communication assets
Proficiency with HubSpot and Salesforce Account Engagement is preferred
Ability to prioritize and manage multiple projects and timelines from multiple stakeholders within a complex organization.
Exceptional creative and problem solving skills.
Excellent oral and written communication skills (including presentation)
Ability to travel 5-10% of time
Data analytics and reporting - Capability to work with Google Analytics, marketing dashboards, and BI tools to measure ROI, track channel performance, and derive actionable insights from campaign data.
Understanding of search engine optimisation and paid search to support partner co-marketing efforts and local market visibility.
Digital content creation - Proficiency in developing co-brandable marketing materials, email templates, social media content, and landing pages. Basic graphic design skills using tools like Canva is valuable.
Ability to plan, execute, and optimise multi-channel campaigns across email, social media, paid advertising, and content marketing platforms. Experience with marketing automation tools like HubSpot, or Account Engagement is preferable.

What we can offer you
As business operating in 50 countries worldwide, we offer a global rewards package to all employees alongside a range of country-specific benefits. The global package includes a bonus scheme, 16-week Equal Parental Leave and mental health & well-being support.