Company Description
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Job Description
This role is based in our 240 Blackfriars Road (UK) office; however, we are open to candidates based in Amsterdam, Netherlands.
We're looking for a talented Digital Marketing Specialist – Websites to join our dynamic team at Informa Markets Food, with a start date of January 5, 2026. You'll be the driving force behind 15+ websites across our event and digital product brands, ensuring they deliver exceptional user experiences while maximizing performance.
Reporting to the Senior Digital Marketing Manager, you'll collaborate with our marketing teams to transform website visitors into event attendees, boost ticket sales, increase exhibitor revenue, and enhance attendee quality.
What You'll Do
Website Excellence
- Update and maintain website content to ensure accuracy, quality, and brand consistency
- Handle content update requests from team members, applying SEO best practices
- Ensure all content meets our high standards for user experience
Performance Optimisation
- Partner with our SEO agency to implement recommended optimizations
- Stay ahead of the curve with LLM optimization techniques
- Design and execute A/B tests using VWO to improve conversion rates
- Set up and manage tags in Google Tag Manager to track campaign performance
Analytics & Insights
- Create and share GA4 reports on website performance and user behavior
- Identify optimization opportunities based on data analysis
- Provide actionable insights to the wider team
2026 CMS Migration Project
- Work closely with our migration team to ensure a smooth transition
- Optimize website performance throughout the migration process
Qualifications
What You'll Bring
Essential Skills
- Experience with content management systems (AEM experience is advantageous)
- Strong knowledge of SEO, CRO, and LLM optimization techniques
- Proficiency with Google Tag Manager and Google Analytics
- Working knowledge of HTML, CSS, and JavaScript
- Excellent project management abilities
- Strong communication skills for cross-functional collaboration
- Understanding of WCAG accessibility and GDPR compliance requirements
Your Qualities
- Collaborative approach to teamwork
- Meticulous attention to detail
- Clear and effective communication
- Positive, can-do attitude with a passion for continuous learning
- Willingness to share knowledge and support colleagues
- Self-motivated with high energy and enthusiasm
- Flexibility for occasional travel
Additional Information
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to 4 days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 24 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, fully-funded disability insurance, access to health apps and more
- Monthly commuting and travel costs and reimbursed based on your distance between your home and the office. • Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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