About the Role
We are seeking a highly driven, data-oriented Lead Generation Specialist to join our Marketing team in the Bay Area. In this role, you will play a key part in scaling our pipeline by driving high-quality lead acquisition across multiple channels and ensuring seamless alignment between Marketing and Sales.
You will own the end-to-end lead generation workflow - from data sourcing, audience definition, and campaign execution to lead scoring, routing, and performance analysis.
Responsibilities
- Execute and optimize the company’s lead generation strategy, across both inbound and outbound channels.
- Use HubSpot to manage leads, build automated workflows, maintain lists/segments, apply MQL criteria, and support lead routing.
- Leverage ZoomInfo, LinkedIn Sales Navigator, and Demandbase to identify ICP accounts, personas, and intent signals.
- Collaborate closely with the SDR team to ensure timely follow-up and improve MQL → SQL conversion rates.
- Analyze performance data across channels (email, paid ads, content downloads, events) and continuously improve lead quality and volume.
- Support content distribution and ABM initiatives, including whitepapers, gated content, account lists, and nurture programs.
- Manage lead capture and follow-up for webinars, partner events, conferences, and ecosystem marketing activities.
- Produce regular reports including lead performance dashboards, funnel metrics, and campaign ROI analysis.
Requirements
- 2–5 years of experience in B2B marketing, preferably in SaaS, data infrastructure, cloud, or related technology fields.
- Strong hands-on experience with HubSpot, ZoomInfo, LinkedIn Sales Navigator, and Demandbase, etc.
- Solid understanding of marketing funnel metrics (MQL, SQL, Pipeline) and data-driven campaign optimization.
- Experience with ABM (Account-Based Marketing) and intent data tools.
- Ability to define ICPs and personas, build targeted audience lists, and develop high-quality lead pipelines.
- Strong analytical skills and ability to interpret data to drive decisions.
- Excellent communication and cross-functional collaboration skills with SDRs, AEs, and content/product teams.
- Self-motivated, organized, and comfortable working in a fast-paced startup environment.
Nice to Have
- Familiarity with paid media platforms such as LinkedIn Campaign Manager or Google Ads.
- Background or interest in data infrastructure, AI, or real-time analytics.
- Experience working in a high-growth startup.
- Strong academic background (e.g., top universities or marketing/analytics-related majors).
