We are seeking a data-driven, creative, and results-oriented Lead & Demand Generation Manager to plan, execute, and optimize multi-channel campaigns that generate high-quality leads and drive measurable revenue impact. The ideal candidate will have proven experience managing Google Ads (Paid Search, Display, YouTube) and LinkedIn Paid Campaigns, along with a deep understanding of B2B marketing funnels, audience targeting, and conversion optimization.
Key Responsibilities:
Campaign Strategy & Execution
- Develop and manage a comprehensive demand generation strategy aligned with company revenue goals.
- SEM- Create, launch, and optimize Google Ads campaigns (Search, Display, Retargeting, YouTube) to maximize ROI.
- Plan and execute LinkedIn paid campaigns, including sponsored content syndication, InMail, and audience targeting strategies.
- Identify and test new paid channels, campaign types, and creative formats to improve performance.
- Build HubSpot landing pages for campaigns with key message for conversation and form fill
- Webinar platform and webinar series planning
- Effectively target the right personas and technology influencers for each campaign and industry
Lead Management & Nurturing
- Build campaigns to capture, qualify, and nurture leads through the buyer’s journey.
- Collaborate with sales to ensure smooth lead handoff, proper follow-up, and accurate attribution tracking.
- Implement lead scoring models and improve MQL → SQL conversion rates
Performance Tracking & Optimization
- Monitor daily campaign performance metrics (CTR, CPC, CPA, ROAS, conversion rates).
- Continuously run A/B tests on ad creatives, landing pages, and audience segments.
- Prepare monthly performance reports and actionable insights for stakeholders.
- Automated report set-up in Hubspot
Cross-functional Collaboration
- Work with cross-function team on website and messaging improvements to help drive conversation.
- Recommend content, tools and resources to create to support conversation in campaigns – infographic, webinars, listicles, white papers, industry briefs, and more.
Events Management
- Plans and organizes corporate conference like GTC, Supercomputing, etc.
- Manage budgets, venues, and vendors to onsite and shipping logistics timelines, and troubleshooting.
- Pre and post communications tied with each conference as well as training of the sales team on conference foundational matters (Know Before You Go documents).
- Comfortable with managing multiple details, communications, and problem-solving.
Communications and Social Media:
- Developing and curating content for social media
- Help define ongoing best practices across social channels to increase readership
- Creating compelling emails for customer and prospect outreach
- Work cross-functionally with product management, content marketing, and graphics teams for utilization in communications.
- Ownership of communications calendar and ongoing planning
- 5-7 years in B2B marketing, with at least 3 years in lead/demand generation.
- Hands-on experience managing Google Ads and LinkedIn Ads campaigns.
- Proven track record of meeting or exceeding pipeline and revenue targets through paid channels.
- Strong analytical skills with proficiency in Google Analytics, campaign dashboards, and attribution tools.
- Experience with CRM (Salesforce, HubSpot) and marketing automation platforms (Marketo, HubSpot, Pardot).
- BA/BS in Business or Marketing
Preferred Experience
- Knowledge of SEO, SEM, content marketing, and account-based marketing (ABM) principles.
- Familiarity with conversion rate optimization (CRO) best practices.
- Experience in AI and HPC marketing
- Experience in rack-level systems marketing
- MBA or Masters in Marketing
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k)
- Flexible spending account
- Commuter benefits
- Disability insurance
We also have a perfect location for all types of commuters: AMAX is located right between I-680 and I-880. Warm Springs/South Fremont BART station and bus stops are within a 10-minute walking distance. 5 grocery stores, 6+ coffee/tea places, and numerous restaurants within 1 mile. Feel free to try the delicious fusions or grab your daily groceries after work!
About AMAX
Established in 1979, AMAX is a globally recognized leader in GPU-accelerated IT infrastructure, specializing in transforming standard IT systems into advanced, high-performance computing solutions. Catering to industries such as AI, cloud computing, autonomous vehicles, and high-performance computing, AMAX has set benchmarks in innovation, including pioneering liquid-cooled HPC systems for the semiconductor industry. With a global footprint spanning North America, Europe, and Asia, AMAX offers end-to-end services from design and manufacturing to deployment. Committed to addressing the growing demands of AI, AMAX delivers advanced solutions that help organizations achieve their technology goal and drive progress on a global scale. To learn more about AMAX’s advanced AI solutions, visit amax.com.
Join Us
Become part of a diverse and inclusive team that values your technical expertise and innovative thinking. Together, we’ll push the boundaries of what’s possible in the hardware industry.
AMAX is proud to be an equal-opportunity employer. We welcome all applicants and provide equal employment opportunities regardless of age, race, gender, or other legally protected characteristics.
