Director of Growth and Retail

Pure Barre - Anaheim Hills • Contract • Anaheim, California, United States • $28 - $35 / hour • 2d ago

Benefits:

Bonus based on performance
Employee discounts
Opportunity for advancement
Training & development
Wellness resources

Director of Growth and Retail (Multi-Studio)

Pure Barre Studios

Contractor Role, Monthly Retainer + Performance Incentives Pure Barre franchise is seeking a results-driven marketing and retail professional to oversee growth initiatives across

multiple Pure Barre studios

. This role is responsible for paid lead generation, retail strategy, and marketing systems that drive measurable performance. This is a

contractor role

, not an entry-level position. We are looking for someone who can own outcomes, work independently, and operate as a strategic partner to leadership. PRIMARY RESPONSIBILITIES

Paid Media and Lead Generation (Top Priority)

Own Meta (Facebook and Instagram) ad performance across all studios
Create and test ad creative, copy, offers, and audiences
Manage budgets and optimize cost per lead and lead quality
Report on performance trends and improvements

Retail Strategy and Operations

Lead retail buying strategy with leadership approval
Oversee merchandising standards across studios
Manage inventory health, discounting strategy, and Shopify sales
Improve retail revenue and inventory turnover

Social Media Systems

Own content strategy and posting cadence
Repurpose paid media creative into organic content
Train and direct studio teams on content capture and execution
Ensure brand consistency across all locations

Grassroots Marketing and Partnerships

Design scalable grassroots marketing and event strategies
Support local partnerships and community activations
Create repeatable systems that studio teams can execute

What Success Looks Like

Predictable, efficient lead generation across all studios
Clear improvement in retail revenue and inventory management
Consistent social media presence that supports paid campaigns
Reduced day-to-day involvement from ownership in marketing and retail decisions

Required Experience

Proven Meta ads experience for local or multi-location businesses
Strong understanding of performance marketing metrics
Retail merchandising or inventory management experience
Ability to work independently and manage multiple priorities
Clear communication and reporting skills

Preferred Experience

Fitness, boutique retail, or service-based business experience
Shopify experience
Experience supporting events or community partnerships

Compensation Structure

Fixed monthly contractor retainer
Performance-based incentives tied to lead generation and retail outcomes
Scope and KPIs defined clearly before start

IMPORTANT NOTE This role is not focused on social posting alone. Candidates without strong paid media experience will not be considered. The

screening questions remain unchanged

and still apply perfectly. Next up, I recommend we immediately move to:

Contractor scope and KPI agreement
90-day ramp and scorecard
Performance bonus structure

Tell me which one you want next and I’ll execute.

Flexible work from home options available.

Compensation: $28.00 - $35.00 per hour

join the pure barre family.

Pure Barre is more than just a workout; it’s a way of life. We are focused on improving, strengthening, and transforming the lives of our clients and always welcoming dynamic talent. If you’ve got what it takes and looking to join an amazing and passionate team, check out our open positions below or apply in person at your studio of choice.

Pure Barre is proud to be an Equal Employment Opportunity and Affirmative Action employer. Pure Barre does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.” We are dedicated to providing a work environment free from discrimination and harassment where employees are treated with respect and dignity.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Pure Barre Corporate.