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Sender ONE Director OF Growth Marketing

Sender ONE Service • Full-time • Santa Ana, California, United States • $95,000 - $130,000 / year • 1d ago

Job Details

Job Location

: Sender One Service - Santa Ana, Ca 92705

Position Type

: Full Time, Salaried

Salary Range

: $95,000.00 - $130,000.00 Salary/year

Title may be considered at the VP level for an exceptional candidate with demonstrated experience leading multi-unit growth, revenue strategy, and marketing operations.

Compensation

$95,000 to $130,000 + performance based bonuses

Overview:

The Director of Growth Marketing is a strategic, hands-on leader responsible for driving customer acquisition, sales performance, and brand visibility across all Sender One locations. This role oversees the Marketing Department—including digital marketing, communications, social media, retail buying, and content—and builds the growth engine that fuels membership sales, program enrollment, and overall revenue.

This person is both a strategist and an operator: able to roll up their sleeves to execute campaigns, analyze performance, refine pricing, and partner directly with Gym Managers to strengthen sales processes and conversion funnels.

The Director of Growth Marketing plays a critical role in advancing Sender One’s mission—to discover ourselves and connect with others through climbing—by connecting more people to our community through clear, compelling, and data-driven acquisition strategies.

Responsibilities:

Growth, Sales Strategy, and Revenue Leadership:

Own the company’s growth strategy across memberships, programs, youth offerings, parties, camps, events, competitions, yoga/fitness, and retail.
Develop and implement strategic pricing, promotions, and product bundling across all revenue lines.
Conduct competitive research for pricing, programs, parties, and events to inform strategy and positioning.
Partner with Gym Managers and the Director of Gyms to strengthen on-site sales processes, scripts, and conversion funnels.
Design acquisition campaigns and top-of-funnel strategies that drive measurable increases in leads, tours, trials, and new members.
Evaluate and optimize the customer journey from first touch through long-term retention.
Support revenue goals by building tools, scripts, and materials that improve staff confidence and sales execution at the gym level.

Marketing Strategy Development & Execution:

Build and lead integrated marketing plans tied to company-wide goals and KPIs.
Serve as the steward of Sender One’s brand, ensuring consistent voice, creative alignment, and high-quality execution across all consumer touchpoints.
Oversee digital marketing, website, email, content, paid advertising, SEO, and social media.
Develop and implement marketing campaigns that directly drive customer acquisition, program enrollment, and community engagement.
Support new gym openings with comprehensive launch strategies, timelines, creative assets, and local outreach plans.
Collaborate with the Executive Team on long-range planning, seasonal priorities, and company-wide initiatives.

Outreach, Partnerships & Market Expansion:

Oversee outreach strategy including partnerships with brands, schools, camps, universities, local businesses, recreation departments, and community organizations.
Identify and secure sponsorship opportunities that strengthen Sender One’s visibility and reputation.
Hire, train, and directly manage an Outreach Coordinator or small outreach team to execute consistent, high-quality outreach efforts across all Sender One locations.
Develop scalable outreach playbooks, scripts, materials, and partnership frameworks deployable across multiple markets.
Represent Sender One at community events, conferences, and strategic partnerships when appropriate.

Marketing Oversight: Brand, Creative & Retail:

Oversee brand management, creative direction, design, content, and storytelling across all platforms.
Manage the annual marketing budget, retail buying budget, and campaign calendars.
Oversee retail buying strategy, merchandise planning, product selection, and in-gym retail presentation.
Ensure compelling visual merchandising and a seamless brand experience across digital and physical spaces.
Provide leadership and direction for photoshoots, video content, creative campaigns, and brand collateral.

Analytics, Insights & Reporting:

Develop and maintain dashboards for acquisition, conversion, program revenue, and campaign performance.
Analyze campaign data, customer behavior, and funnel metrics to inform continuous optimization.
Conduct pricing analysis, A/B testing, and revenue forecasting to guide decision-making.
Present insights, results, and recommendations to the Executive Team and Gym Managers.

Team Leadership:

Manage, coach, and develop a team of 5–7 marketing professionals across digital, design, communications, retail, events, competitions, and outreach.
Set clear expectations, goals, and accountability frameworks for each team member.
Conduct regular 1:1s, performance reviews, and ongoing training and development.
Foster a collaborative, creative, and results-driven culture aligned with Sender One’s Core Values.
Build systems and processes that enable scalable, consistent, high-quality marketing operations.

Cross-Functional Leadership:

Collaborate closely with the Director of Gyms to align marketing strategy with on-site sales execution.
Partner with the Director of Finance on CRM systems, marketing tools, pipeline visibility, and process improvements.
Work with Program Leads to grow enrollment and optimize messaging, pricing, and seasonal promotions.
Support Facilities, Risk & Safety, Routesetting, and Operations teams with communication materials, signage, and brand-aligned messaging.

Profile & Experience:

Profile:

8–10+ years of leadership in growth marketing, acquisition, or revenue strategy in a multi-site, consumer-facing business (fitness, hospitality, experiential retail, climbing, recreation, or related industries).
Strong revenue orientation with the ability to connect marketing investments to financial outcomes.
Hands-on operator who can lead strategically while also writing emails, building campaigns, running ads, and analyzing data.
Deep understanding of funnels, customer acquisition, pricing, promotions, and performance optimization.
Exceptional communication and storytelling skills, with a clear, empathetic, and collaborative approach.
Passionate about climbing or community-based experiential environments, and aligned with Sender One’s mission and Core Values.
Creative, analytical, and adaptable; thrives in a fast-paced environment with shifting priorities.
Strong leader with the ability to motivate, coach, and develop a high-performing team.
Open to feedback, growth-minded, and committed to continuous improvement.

Experience:

Demonstrated success driving measurable revenue growth through marketing and sales initiatives.
Experience overseeing digital marketing, CRM, email campaigns, paid media, content strategy, and social media.
Experience with competitive research, pricing analysis, and promotions strategy.
Experience building or supporting sales enablement processes for consumer-facing teams.
Experience leading brand, creative, and design functions.
Experience with outreach, partnerships, or community engagement.
Familiarity with marketing analytics tools, dashboards, attribution models, and CRM systems.
Knowledge of design tools (Adobe Suite, Canva), website builders (WordPress, Squarespace), and email platforms (Mailchimp, Klaviyo, etc.).
Experience with Google Suite, Rock Gym Pro or CRM equivalents, and project management platforms.
Progressive leadership experience managing teams with diverse strengths and creative roles.
Experience working cross-functionally with operational departments and customer-facing teams.

Time Commitment:

40–50 hours per week, with flexibility based on campaign cycles and project needs.
Required in-person presence at Sender One locations as needed (typically 2–3 days per week; more during openings or major initiatives).
Availability for occasional weekends and evenings for outreach events, campaigns, or launches.
Required attendance at weekly Executive, Marketing, Gyms, and cross-functional meetings.
Required attendance at bi-annual all-staff meetings.
Required attendance at quarterly board meetings.

Key Performance Indicators: