About Toska Spa
Toska Spa is a luxury, European-inspired spa and skincare destination known for elevated treatments, curated product assortments, and a refined yet approachable guest experience. With multiple spa locations and a growing e-commerce business, Toska Spa is entering an exciting phase of brand growth, content expansion, and digital storytelling.
We are seeking a Social Media Coordinator to help shape and execute our social media presence across platforms—driving brand awareness, engagement, and conversion while maintaining a highly polished, editorial aesthetic.
Role Overview
The Social Media Coordinator will be responsible for the day-to-day management and execution of Toska Spa’s social media channels, while also advising on paid social strategy, content development, and performance optimization. This role is both creative and analytical, requiring a strong visual eye, a deep understanding of social trends, and the ability to translate brand strategy into compelling digital content.
This role will collaborate closely with marketing, e-commerce, and spa operations to ensure social content supports business objectives across retail, services, launches, and brand initiatives.
Key Responsibilities
Social Media Management & Execution
- Manage and execute content across Instagram, TikTok, and emerging platforms
- Maintain a consistent brand voice and visual identity aligned with Toska Spa’s luxury positioning
- Plan, schedule, and publish content using a structured content calendar
- Write thoughtful, on-brand captions and community-engaging copy
- Monitor comments, DMs, and community interactions in a timely, brand-appropriate manner
Content Creation & Direction
- Concept and create original content including Reels, short-form video, static posts, stories, and behind-the-scenes content
- Direct and capture in-spa content (treatments, retail, team, ambiance, events)
- Collaborate with internal teams and external partners on content shoots and campaigns
- Advise on content trends, formats, and creative opportunities that align with brand goals
Paid Social & Performance Advisory
- Advise on paid social strategies across Meta and other platforms (in partnership with leadership or external agencies)
- Support content creation specifically optimized for paid social campaigns
- Monitor performance metrics and provide insights on what content is driving engagement and conversions
- Make recommendations for creative optimizations based on performance data
Reporting & Optimization
- Track and report on key KPIs including engagement, reach, follower growth, and campaign performance
- Analyze trends and audience behavior to inform content strategy
- Continuously refine content approach based on performance insights
Qualifications
- 2–4+ years of experience in social media management, content creation, or digital marketing
- Strong understanding of Instagram and TikTok, with experience growing and managing brand accounts
- Proven ability to create high-quality, on-brand visual and video content
- Experience advising on or supporting paid social campaigns (Meta preferred)
- Familiarity with social media analytics and performance reporting
- Experience in beauty, skincare, wellness, luxury retail, or hospitality is strongly preferred
- Highly organized, proactive, and able to manage multiple initiatives simultaneously
- Comfortable working in a fast-paced, entrepreneurial environment
What We’re Looking For
- A strong aesthetic eye with an editorial, luxury sensibility
- Someone who understands how to balance creativity with performance
- A self-starter who can take ownership of social channels and make strategic recommendations
- A collaborative partner who can work cross-functionally with marketing, e-commerce, and spa teams
Location
- Based in Charlotte, NC or Nashville, TN preferred
Why Join Toska Spa
- Be part of a growing luxury brand with strong creative vision
- Opportunity to directly influence brand presence and growth
- Collaborative, entrepreneurial environment with high visibility to leadership
- Creative ownership with room to innovate and expand the role
