Burn Boot Camp Culture
Burn Brands is one of the fastest growing fitness and wellness companies in the nation and has experienced rapid growth since its founding in 2015. We move like our members and clients – with purpose and at a fast pace. We aim to inspire, empower, and transform lives through community-based fitness and wellness solutions.
Position Overview
The Social Media Manager plays a critical role in driving growth and conversions by managing Burn Brand’s organic social presence in alignment with paid performance marketing campaigns. This role bridges brand storytelling with performance metrics, ensuring social content is optimized to support lead generation, conversions, and engagement.
In addition to world-class brand storytelling, this role architects social programs that intentionally drive SEO and zero-click discovery through SERP features, social search, and AI-powered answer engines. The SMM ensures campaigns are entity-aware, keyword-focused, and metadata-optimized so Burn’s content remains visible even without click-throughs, driving branded and non-branded search growth for Burn Brands and Burn Boot Camp.
Accountability
- Lead, management and accountability
- Burn Brands social media calendar management and execution
- Community management & reporting
- Alignment with paid media strategy
- Delivery SEO & Zero-Click/AIO-First Social Approach
Roles And Responsibilities
- Directly lead the Social Media Specialist(s) and other positions as the team grows
- Own day-to-day posting and execution across Burn Brand’s global social channels (Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, Threads, X).
- Oversee community management
- Build and manage social media content calendar that integrates with Burn Brands Master Calendar finding strategic times to cross promote
- Partner with advertising agency to align organic + paid efforts for maximum ROI.
- Execute real-time social content at events, ensuring alignment with funnel goals.
- Track, compile, and analyze performance of organic channels, delivering insights that influence paid strategy.
- Coordinate with Brand team to make sure brand voice is aligned.
- Travel to events and manage on-site execution on an as-needed basis
- Lead presentations as a subject matter expert
- Manage multiple projects simultaneously across the Performance Marketing team
- Work as part of a cross-functional team in a fast-paced environment
- Identify trends and opportunities to amplify brand awareness through social media
- Develop campaigns that connect brand stories with search intent, enabling content to appear in Google Perspectives, YouTube/TikTok search, and AI summaries.
- Use keyword-rich captions, mention entities, add alt text, include proper metadata, and align schema assets on owned sites.
- Create zero-click content formats (carousels, threads, short videos, how-to's) that provide answers directly in-feed and drive saves, shares, follows, and branded search when clicks aren’t expected.
- Ensure consistency in brand entities and maintain source integrity so Burn content is reliably referenced by AI assistants and answer engines.
- Work with Web/SEO teams on content hubs and FAQs for social amplification and eligibility for Featured Snippets/People Also Ask.
- Track impact by building dashboards that link social activity to search signals and business results; collaborate with Performance to attribute CPL/CAC from social-driven demand.
- Additional responsibilities, as assigned by manager
Qualifications
- 3–5 years social media management experience
- Proven track record of connecting social strategy to measurable business outcomes (CPL, CAC, engagement lift, etc.)
- Strong writing and content creation skills
- Familiarity with paid media and how organic integrates
- Proficiency in social scheduling, analytics, and community management tools
- Bachelor’s degree in Marketing, Communications, or related
- Ability to meet deadlines in a fast-paced environment and balance multiple responsibilities
- Strong interpersonal skills and ability to work well in a team environment
- Strong task management skills
- Passion for health and fitness
- Experience in optimizing content for SEO, keyword research and website analytics
- Proven track record in social campaigns optimized for SEO and zero-click results:
- Developed entity-based content targeting search intent
- Created keyword-rich captions and creative for platform search success
- Managed social-to-SERP strategies for greater Featured Snippet/PAA/Perspectives exposure
- Collaborated with PR to boost E-E-A-T through earned media and authoritative references
- Proficient with Google Search Console, GA4, YouTube Analytics, major SEO tools (Semrush/Ahrefs), UTM tracking, and link tagging.
Perferred Qualifications
- Nutritional expertise and/or experience working in health/wellness industry
- Passion for fitness, health and nutrition, enthusiastic about Burn Boot Camp’s mission
- Understanding of the marketing funnel, customer lifecycle and journey building principles
- Ability to interpret, articulate, and present campaign analytics to various stakeholders
- Ability to manage time and multiple priorities for varying internal and external partners
- Experience in Wrike or other project management platform
This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary.
