Are you ready to be part of a dynamic, passionate team in a rapidly growing company? We’re seeking a Social Media Strategist to join our team and contribute to our success. Spire is a forward-thinking company experiencing rapid growth in motorsports. Our team is filled with passionate, dedicated individuals who are committed to excellence and innovation.
Job Summary:
The Social Media Strategist develops and executes digital content strategies that strengthen the Spire Motorsports brand across all digital and social platforms. This role is responsible for storytelling that engages fans, partners, and media, aligning daily content with the team’s broader marketing objectives and brand voice. The strategist will collaborate across departments to promote race events, partners, drivers, and community initiatives while ensuring brand consistency and performance tracking across platforms.
Supervisory Responsibilities:
- This role does not manage other people.
Key Responsibilities
- Develop and manage a comprehensive social media strategy that aligns with Spire Motorsports’ marketing goals, sponsor deliverables, and fan engagement objectives.
- Create a dynamic content calendar covering all Spire Motorsports platforms, including Cup and Truck Series teams, and coordinate content around race weekends, announcements, and events.
- Partner with leadership and PR to ensure social strategy complements broader media, sponsorship, and community initiatives.
- Conceptualize, write, and produce multimedia content (photo, video, graphic, and written posts) optimized for each platform (Instagram, X/Twitter, Facebook, TikTok, YouTube, Threads, LinkedIn).
- Maintain a consistent brand voice and tone across all platforms while tailoring messaging for diverse audiences.
- Capture and post in-the-moment content during race weekends, press events, and partner activations.
- Collaborate with creative and design teams to ensure content reflects team brand standards and partner guidelines.
- Track and analyze key performance metrics (reach, engagement, follower growth, conversion) across all platforms and report insights regularly to leadership.
- Recommend adjustments to content strategy based on data-driven insights and emerging platform trends.
- Monitor competitor and industry trends to identify opportunities for growth and innovation.
- Track and analyze key performance metrics (reach, engagement, follower growth, conversion) across all platforms and report insights regularly to leadership.
- Recommend adjustments to content strategy based on data-driven insights and emerging platform trends.
- Monitor competitor and industry trends to identify opportunities for growth and innovation.
- Other duties as assigned by management.
Required Skills/Abilities:
- Excellent verbal, written, and presentation skills.
- Creative thinker with strong problem-solving abilities.
- Ability to multi-task, stay calm under pressure, and meet deadlines in a fast-paced environment.
- High attention to detail with excellent organizational and time management skills.
- Ability to work independently and collaboratively as part of a team.
- Proficiency with Microsoft Office Suite and video editing software (e.g., Adobe Creative Cloud software).
- Knowledge of social media platforms and content best practices.
- Strong interpersonal skills and ability to work effectively with all levels of employees.
- Constantly exploring new ideas and approaches to engage fans.
- Ability to connect brand moments with motorsports culture and broader trends.
- Organized, detail-oriented, and committed to producing polished work quickly.
- Works well across teams, balancing creative vision with organizational goals.
- Comfortable adjusting priorities in a dynamic and fast-moving environment.
Education and Experience:
- Bachelor’s degree in Marketing, Communications, Digital Media, Journalism or related field (or equivalent experience).
- 3-5 years of experience managing social media for a brand, sports team or entertainment property.
- Strong portfolio of content across multiple platforms showcasing creativity and engagement impact.
- Deep understanding of social media algorithms, trends, and platform best practices.
- Exceptional writing, editing, storytelling, and visual communication skills.
- Ability to thrive in a fast-paced, event-driven environment, including weekends and travel during the racing season.
- Video editing, photography, or graphic design skills are a plus.
- Proven success creating high-engagement content and managing multi-platform strategies.
- Proficiency in social media management tools (e.g., Meta Business Suite, X Analytics, Sprout Social, Google Analytics, Hootsuite, or native analytics).
- Working knowledge of Adobe Creative Suite, Canva, or equivalent design tools.
- Strong understanding of motorsports culture, NASCAR ecosystem, and fan base preferred.
- Availability to travel regularly to race events and work weekends as required.
Physical Requirements:
- Ability to stand, walk, and move in diverse operational environments, including race shops, arenas, and commercial facilities.
- Frequent domestic travel to oversee operations, events, and facilities; occasional international travel may be required.
- Capacity to work extended hours, including evenings, weekends, and holidays, as dictated by business or event schedules.
- Comfortable working in variable environmental conditions, including loud, high-traffic, or high-pressure environments.
Reasonable Accommodations Statement:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Please note: this role is subject to U.S. export control restrictions. Successful candidates must either be a U.S. Person (defined by U.S. law as U.S. citizen, U.S. permanent resident, asylee, or refugee) or a non-U.S. Person who is eligible to obtain any required export control authorization.
Spire and all affiliated companies are Equal Opportunity employer(s). Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf.
Only direct hires need apply to or inquire about job postings at Spire. We are not accepting calls, resumes or applications from recruiting firms at this time.
