About the Role
The Head of Marketing is a strategic, data-driven leader responsible for defining and executing the company’s global marketing strategy across brand, demand generation, product marketing, digital, and communications. You will lead a high-performing team focused on accelerating growth, deepening market positioning, enabling sales, and amplifying our voice within the fintech ecosystem.
This role requires a blend of creativity, analytical rigor, and strong commercial instinct—ideal for someone who thrives in high-growth environments, understands complex financial markets, and can translate sophisticated technology into compelling narratives that resonate with institutional clients.
This leader will elevate the company’s voice across the capital‑markets ecosystem, strengthen our positioning, enable Sales, and ensure that our content, brand, and demand engines work in harmony to accelerate growth.
Why This Role Matters
This role strengthens the connective tissue between strategy, communications, and growth. By elevating the quality and consistency of our public voice—and ensuring it is effectively amplified across the capital‑markets ecosystem, the Head of Marketing will sharpen our market positioning, expand our influence, and help convert thought leadership into commercial impact.
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Key Responsibilities:
Brand & Communications
- Elevate the company’s brand presence across digital channels, industry events, media, and partner ecosystems.
- Establish and maintain a cohesive narrative architecture for how we speak about capital‑markets workflows, research distribution, and product capabilities.
- Lead thought leadership initiatives—including reports, articles, webinars, and speaking opportunities—to strengthen industry credibility.
Demand Generation & Growth Marketing
- Own content strategy and editorial calendar across all formats—blogs, reports, sales materials, exec comms, video scripts, and more.
- Oversee lifecycle marketing programs that improve conversion, engagement, and retention across customer segments.
- Collaborate with Sales to ensure strong funnel alignment, predictable lead flow, and pipeline quality.
Team Collaboration & Development
- Develop, lead, and coach a multidisciplinary marketing team spanning growth, content, design, product marketing, operations, and events.
- Foster a culture of creativity, accountability, and continual learning.
- Work closely with Sales, Product, Engineering, Exec Leadership, and external partners to ensure aligned and effective go‑to‑market execution.
- Support event strategy, branding, and integrated programs that elevate the company’s presence in capital markets.
Qualifications
- 5+ years of marketing experience with at least 4 years in a fintech, SaaS, or financial services environment.
- CAPITAL MARKETS experience required.
- Proven success leading a full-funnel marketing strategy for a B2B technology company.
- Strong understanding of financial markets, trading workflows, research distribution, or investment technology (highly preferred).
- Demonstrated ability to translate technical concepts into compelling narratives.
- Experience building and scaling marketing teams.
- Strong analytical orientation with expertise in marketing metrics, attribution, and measurement.
- Exceptional leadership, communication, and stakeholder management skills
Preferred Attributes
- Experience working in high-growth or post-acquisition environments.
- Comfort navigating regulated industries and compliance considerations.
- Ability to operate both strategically and hands-on.
- Globally minded with experience marketing across multiple regions (AMER, EMEA, APAC).
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Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, walk, and talk or hear. The employee must frequently lift and/or move up to 10 pounds. The expectation of this role is to be able to meet these requirements in a home or work office setting.
What We Do
BlueMatrix develops one-of-a-kind web applications for the authoring, distribution, and analysis of investment research, and for internal knowledge management and digital communications. Our mission is to streamline the publishing process on a global scale.
Why Work With Us
The BlueMatrix team is made up of ambitious and passionate people who have turned technology development and client service into an art. Many have dedicated the majority of their career to growing the BlueMatrix brand and helping shape the investment research marketplace.
With locations in New York City, Durham, London, Edinburgh, and Timisoara, Romania, we collaborate across the globe for a unique perspective on the impact of technology in our industry.
You can also count on:
o Competitive Compensation (based on experience)
o Health Care Plan
o Generous Vacation/Personal Days
o Generous Referral Program
