Job Details
Job Location
: New York, NY 10019
Salary Range
: $155,000.00 - $170,000.00 Salary/year
Position Overview
Diamond Baseball Holdings is seeking an experienced Director, Performance Marketing to lead our paid media strategy and execution across our portfolio of baseball clubs. This role will spearhead our digital advertising efforts, working collaboratively with individual club marketing teams and external digital agencies to optimize media mix, drive ticket sales and fan engagement, while maintaining efficient return on ad spend (ROAS). The Director will serve as the strategic leader for all paid media channels and oversee ad operations in partnership with marketing operations, data engineering, and ticketing teams.
Key Responsibilities
Paid Media Strategy & Execution
- Develop and execute comprehensive paid media strategies across multiple channels including paid search, paid social, programmatic display, CTV/OTT, and retail media platforms
- Lead media planning, budget allocation, and forecasting across all DBH clubs to maximize reach, conversion, and efficiency
- Optimize media mix to balance brand awareness and direct response objectives while achieving targeted ROAS and customer acquisition cost (CAC) goals
- Drive quarterly and annual planning processes, collaborating with club leadership to align media strategies with business objectives and revenue targets
Performance Optimization & Analytics
- Monitor and optimize key performance indicators including ROAS, CPA, CPL, CPM, CTR, and conversion rates across all paid channels
- Implement data-driven testing frameworks for audience targeting, creative messaging, and channel optimization
- Advise on media mix and incrementality analyses to assess campaign effectiveness and inform budget reallocation decisions
- Leverage advanced analytics tools (Google Analytics, attribution platforms, etc.) to deliver actionable insights and recommendations to stakeholders
Agency & Vendor Management
- Manage relationships with digital agencies and media vendors, ensuring strategic alignment, performance accountability, and value optimization
- Establish clear KPIs, reporting cadences, and communication protocols with external partners
- Negotiate favorable terms and identify opportunities to bring high-impact capabilities in-house when appropriate
Ad Operations Leadership
- Oversee agency d operations functions including campaign trafficking, tracking implementation, and quality assurance
- Partner closely with marketing operations and data engineering teams to ensure proper attribution, conversion tracking, and data integration across platforms
- Maintain marketing technology stack for paid media, championing tools and platforms that drive scale and operational efficiency
Cross-Functional Collaboration
- Work closely with ticketing teams to align media strategies with sales cycles, inventory availability, and dynamic pricing strategies
- Collaborate with club marketing directors to develop localized campaigns that drive attendance while maintaining brand consistency
- Partner with creative teams to develop high-performing ad creative and landing page experiences optimized for conversion
- Present campaign performance, insights, and strategic recommendations to CMO and executive leadership on a regular cadence
Qualifications
Required Qualifications
- Bachelor's degree in Marketing, Business, Analytics, or related field; MBA preferred
- 7-10+ years of experience in performance marketing, paid media, or digital advertising with proven track record in a senior or director-level role
- Deep expertise managing paid campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, programmatic platforms, and emerging channels
- Strong analytical background with proficiency in performance tracking tools, attribution modeling, and media mix optimization
- Demonstrated success managing significant marketing budgets ($5M+) and delivering measurable ROI improvements
- Experience with ad operations, tracking implementation, and marketing technology stack management
- Proven ability to manage and optimize agency relationships and third-party vendor partnerships
- Strong understanding of conversion rate optimization, A/B testing methodologies, and experimentation frameworks
- Excellent communication and presentation skills with ability to translate complex data into actionable business insights
- Strategic thinker with hands-on execution capabilities and strong attention to detail
Preferred Qualifications
- Experience in sports, entertainment, live events, or ticketing industries
- Familiarity with sports ticketing platforms and understanding of seasonal sales cycles
- Knowledge of multi-location or franchise marketing models
- Experience with marketing automation platforms and CRM integration
- Background in SQL, data visualization tools (Looker, Tableau), or advanced analytics
- Understanding of traditional media channels (direct mail, broadcast, out-of-home) and integrated campaign planning
Key Competencies
- Data-driven decision making and analytical rigor
- Strategic planning with tactical execution excellence
- Strong leadership and team development capabilities
- Collaborative mindset with ability to influence across organizational levels
- Agility and adaptability in fast-paced, seasonal business environment
- Passion for innovation and testing new approaches
- Results-oriented with accountability for performance outcomes
