Senior Manager- Paid Media

Adtalem Global Education • Full-time • Minneapolis, Minnesota, United States • $80,336.75 - $140,851.54 / year • 1w ago

Company Description

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world. Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University. We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment. Visit Adtalem.com for more information, and follow us on LinkedIn and Instagram.

Job Description

The Senior Manager, Paid Media will support the Director of Media in executing and optimizing media strategies across a diverse ecosystem including linear TV, CTV, OTT, audio, digital out-of-home, Meta, TikTok, LinkedIn, paid search, and affiliate marketing. This role partner to deliver campaign strategy, campaign implementation, performance tracking, and cross-functional coordination to ensure media plans are executed efficiently and effectively. The ideal candidate will bring a blend of analytical rigor and creative insight, with a strong grasp of media platforms and performance metrics. This candidate will have a deep understanding of marketing platforms, measurement & experimentation methodologies, and media enabling data flow ecology.

Assist in the execution of full-funnel media strategies aligned with brand growth, lead generation, and enrollment goals.
Manage day-to-day operations of media campaigns, including budgeting, pacing, and performance monitoring.
Collaborate with analytics and agency teams to implement measurement frameworks (MMM, Salesforce, Incremenatlity) and optimize channel performance.
Support test-and-learn initiatives by coordinating creative and media experiments and reporting on outcomes.
Partner with creative and web teams to ensure alignment between media placements and messaging.
Maintain documentation and reporting dashboards to track campaign KPIs and budget pacing.
Coordinate with internal stakeholders across marketing, enrollment, and analytics to ensure campaign alignment.
Serve as a point of contact for agency partners on campaign execution and reporting.
Assist in preparing presentations and performance summaries for leadership and cross-functional teams.
Contribute to the development of media briefs and creative asset planning.
Foster strong internal partnerships across marketing, enrollment, and analytics teams to ensure cohesive planning and execution
Create and review monthly and annual budgets.
Completes other duties as assigned.

Qualifications

Bachelor's Degree preferably in marketing a related field.
Master's Degree MBA Preferred
Eight (8) years at an agency or brand directly responsible for the execution of paid media.
Experience running both brand and performance media with the knowledge to connect media performance through the funnel to drive efficiency and growth.
Strong analytical skills with experiecne in campagin performance reporting and optimization.
Familiarity with MMM, incrementality, and brand measurement to optimize media.
Ability to manage multiple priorities in a fast-paced regulated environment.
Strong communication and collaboration skills across cross-functional teams.
Excellent project management and organizational skills.
Proficiency in media platforms such SA360, DV360, Meta Ads Manager, DSP's and analytic tools.

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $80,336.75 and $140,851.54. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits. Adtalem offers a robust suite of benefits including:

Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Adtalem’s Flexible Time Off (FTO) Policy
12 Paid Holidays For more information related to our benefits please visit: https://careers.adtalem.com/benefits. You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation