Yourgi Paid Media Manager

Destination Pet • Full-time • Remote (Prior Lake, Minnesota, United States) • $90,000 - $110,000 / year • 1w ago

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!

We are looking to add a Yourgi Paid Media Manager to our team!

LOCATION: Fully Remote (U.S.-based & occasional travel)

REPORTS TO: Director of Marketing

PAY: $90,000 - $110,000/ salary

Core Responsibilites:

Develop and manage a full-funnel paid media strategy across platforms including Meta, Google, YouTube, LinkedIn, Reddit, TikTok, TV, out-of-home, and others

Lead media planning, buying, budgeting, testing frameworks, and ongoing optimization

Monitor and analyze campaign performance, translating data into actionable insights and strategic recommendations

Track, manage, and report on all paid media spend

Collaborate with creative and content teams to ensure assets are optimized for performance and aligned with brand standards

Partner with influencer, organic social, and lifecycle marketing leads to maintain cohesive messaging and integrated channel strategies

Stay informed on platform updates, algorithm shifts, competitive trends, and emerging ad technologies

Build and maintain strong relationships with external partners, including Meta, Google, and TikTok reps

Oversee proper implementation of pixels, conversion tracking, UTMs, and event-based targeting in partnership with dev and analytics teams

Support forecasting efforts for spend, performance, and acquisition targets

Contribute to crisis management planning alongside our PR agency

Requirements:

Education & Experience:

5–7+ years of hands-on experience managing paid media campaigns in-house or at an agency, ideally within a fast-paced DTC, marketplace, or service-based environment

Demonstrated expertise in Meta Ads Manager and Google Ads, with strong experience running multi-channel performance campaigns

Strong understanding of digital media measurement, attribution models, and performance analytics

Proven ability to turn complex data into clear, actionable insights

Excellent project management and cross-functional collaboration skills

Experience supporting both B2C and B2B acquisition strategies is a plus

Passion for pets and an interest in making pet care simpler is a bonus

Perks:

Health, vision, dental, long & short-term disability, and Life insurance

A Startup mentality company with stable funding

401k match

Pet Care discounts

Flexible Time Off

Opportunity to grow your career with a network of like-minded professionals

Destination Pet LLC affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled. Destination Pet LLC endeavors to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our recruitment team. At Destination Pet, we're all about creating a workplace that's bursting with diversity and inclusivity. We don't play favorites or judge folks based on skin color, religion, gender, age, disability, or any other protected characteristics. Our hiring decisions are solely based on what you can bring to the team. So, we're throwing the door wide open for all like-minded candidates who believe in celebrating and honoring diversity and inclusion. Ready to join our pack?