Digital Commerce Growth Manager

United States Luggage • Full-time • Hauppauge, New York, United States • 1d ago

Digital Commerce Growth Manager

Hybrid Office Schedule – Hauppauge, NY

What to Expect

Step into a role where innovation meets impact. Briggs & Riley’s Digital Commerce Growth Manager will lead full-funnel strategy and execution, guide creative and messaging direction, and collaborate cross-functionally to ensure performance marketing elevates the brand while accelerating revenue. This is a high-impact role suited for an analytical, innovative marketer who thrives in growth environments and brings both strategic leadership and hands-on expertise.

This is not just another digital marketing job—it’s an opportunity to leave your mark on a fast-growing DTC business and help chart the future of a beloved global luxury brand.

Who We Are

Briggs & Riley The iconic American travelware brand recently voted the #1 luggage brand IN THE WORLD, known for uninterrupted innovation, uncompromising performance, and a relentless dedication to the art of travel. https://www.briggs-riley.com/

Our culture is our superpower. We are a 5-time Top Workplace winner, fueled by creativity, innovation, family values, and a passion for building products that elevate every journey. With an average employee tenure of over 7 years, we believe in investing deeply in our people and empowering them to grow.

Why Us?

We celebrate new ideas and champion people who are curious and take initiative. Your work will have visibility at the highest levels of the organization—and your successes will help shape one of the most respected brands in the travel industry.

This is your chance to:

Own growth strategy for a premium DTC business
Collaborate with talented creatives, product thinkers, and brand builders
Drive measurable impact across revenue, conversion, and customer lifetime value
Be part of a company where innovation, passion, and integrity are at the heart of everything we do

Your Impact

As the Digital Commerce Growth Manager, you will be a strategic driver of Briggs & Riley’s digital revenue growth. This role will own the strategy, execution, and optimization of all performance marketing efforts across paid and organic acquisition channels, delivering profitable new customer growth and maximizing return on media investment.

Your work will accelerate growth through:

Performance Marketing Leadership

Lead strategy and execution across Paid Search, Paid Social, Affiliate/Partnerships, Display, Programmatic, Remarketing, and SEO/GEO initiatives.
Manage and guide external partners to ensure strong execution, aligned goals, and optimal results.
Grow and optimize the affiliate program by cultivating partnerships and recruiting new creators and publishers.

Acquisition Strategy & Optimization

Define audience strategy, benchmarks, and KPIs for new customer acquisition.
Build forecasts and manage advertising budgets across all markets.
Optimize performance using CAC, ROAS, MER, LTV, and attribution insights.

Analytics, Insights & Measurement

Analyze performance across analytics platforms and transform data into actionable recommendations.
Implement UTMs and ensure proper tracking, tagging, and data integrity across the digital ecosystem.
Oversee product feed management to enable strong dynamic advertising.

Cross-Functional Collaboration

Partner with internal teams, aligning on messaging, creative needs, campaign calendars, and product priorities.
Provide insights to inform creative development across ad formats and funnel stages.
Tailor campaigns by market — adjusting messaging, assets, and landing pages to reflect regional nuances.

Innovation & Continuous Improvement

Identify and evaluate new media channels and testing opportunities.
Stay current with digital trends, platform innovations, and emerging technologies.
Establish best practices that advance the performance marketing function.

Who You Are

You are a motivated, data-driven digital leader who thrives in fast-paced environments and loves solving problems with curiosity and creativity. You bring a blend of strategic insight and executional excellence, and you’re fueled by measurable results.

You are also:

A creative thinker with an eye for emerging trends and fresh campaign concepts.
A highly collaborative communicator who thrives in cross-functional environments.
Passionate about travel and understanding consumer lifestyle behaviors.
Have strong project management skills and detail orientation.
Curious, proactive, and committed to continuous improvement.

Qualifications

5–7+ years of hands-on digital marketing experience with a deep expertise on acquisition marketing, performance media, and paid channels.
2-3 years must be leading campaign strategy and investment planning.
Proven record of growing DTC revenue through acquisition marketing.
Expertise across acquisition platforms including Google, Bing, Meta, and affiliate networks.
Proficient with data tools including Google Analytics, in-platform reporting, and attribution modeling tools.
Experience managing significant advertising budgets and making data-led decisions.
Ability to synthesize data-driven insights into strategy that supports broader business goals.
Experience in luxury or premium consumer goods is a plus!

Schedule

Full Time, 9 am – 5 pm EST

Hybrid Schedule – Monday & Friday remote!

Tuesday – Thursday onsite in the Hauppauge Office

Benefits

Competitive salary plus bonus incentive
Generous PTO
Paid Holidays 
401K with company match
Profit Sharing Plan
Hybrid Work Schedule in Hauppauge Office (Monday/Friday work from home!)
Learning and development opportunities
Fun team building events
Employee Discounts
Scholarship Program for Employee’s children
A knowledgeable, high-achieving, experienced team

Our Core Values

Family
Keep your Commitments
Whatever It Takes
Respect & Dignity
Smart & Steady
Do the Right Thing
Passion, Pride & Loyalty
Humility

Philanthropy

As a Briggs & Riley team member, you will be part of our efforts that are committed to giving back to the communities where we live, work and travel. We have a Spirit Committee focused on helping us to give back in such programs as: