Digital Marketing Associate

Primma • Full-time • Roslyn, New York, United States • 17h ago

**This is an on-site position located in Roslyn, NY**

General Summary: Lead the day-to-day digital marketing execution to grow EmPRO’s online presence and support event promotion. This role owns email program execution and campaign scheduling, social media content creation and scheduling, website content updates, and the production of digital marketing assets, all with a focus on data-driven optimization and brand consistency.

Essential Duties & Responsibilities:

Manage the email marketing program: build and schedule campaigns, maintain segmented lists, configure automations (welcome sequences, event nurture, follow-ups), and generate performance reports. (ActiveCampaign / Mailchimp experience preferred.)
Create, design, and schedule social media content across LinkedIn graphics, Facebook, and Instagram; maintain content calendars and monitor platform engagement.
Produce on-brand digital assets for email, web, social, and events (banners, templates) using Canva, Figma, or Adobe tools.
Perform routine website updates (WordPress, basic page edits, asset uploads) and coordinate larger updates with external web agency / developers.
Track and analyze digital performance (social, email, website) and provide actionable recommendations to optimize content, timing, and targeting; prepare monthly dashboards for the Marketing Manager. (Experience with Google Analytics/GA4 and Looker Studio is a plus.)
Coordinate digital campaign assets and schedules with the marketing team and other stakeholders to support event promotion and sponsorship activations. Assist with the design and formatting of executive and outward-facing presentations. Assist marketing team with event setup and breakdown on a case-by-case basis.
Ensure all digital content follows brand guidelines and accessibility standards; maintain an organized asset library.
Ability to work across departments to interpret and anticipate marketing needs, find, and present creative solutions while exhibiting an inclusive and positive attitude.
Support PR, thought leadership, and internal communications with digital-ready materials and distribution.
Support the Marketing Manager with any additional projects as needed.

Education & Qualifications:

Bachelor’s degree required, preferably in Marketing, Business, Communications, or a related field; an advanced degree is preferred.
2+ years of digital marketing experience (email, social, website content).
Practical experience with email platforms (ActiveCampaign, Mailchimp, HubSpot), social schedulers (Meta Business Suite, Hootsuite, Later), and CMS (WordPress/Squarespace).
Working knowledge of Google Analytics (GA4), basic reporting, and digital KPIs.
Proficiency with Canva and familiarity with Figma or Adobe Creative Suite for asset production.
Proficiency in Microsoft Excel, PowerPoint, and Outlook.
Strong written communication skills, with ability to craft short-form copy for email and social.
Highly organized, able to manage campaign schedules and deadlines across multiple stakeholders.
Ability to lift moderate loads about (event boxes, signage) and manage physical setup when required.
Ability to work onsite in Roslyn, NY during standard office hours; some local event travel required.
Ability to function in a professional office environment and utilize standard office equipment.

The actual compensation for this position will be determined by experience and other factors permitted by law.