The Paid Social Media Manager is responsible for developing, executing, and optimizing paid social advertising strategies that directly drive ecommerce sales across multiple Piping Rock brands. This role is exclusively focused on performance marketing. The manager will oversee paid campaigns across Meta, TikTok, YouTube, and emerging platforms, ensuring each brand meets revenue, ROAS, and customer acquisition targets.
Responsibilities: • Build, launch, and manage paid social campaigns • Develop platform-specific strategies aimed at maximizing sales, new customer acquisition, and retargeting effectiveness. • Create structured testing frameworks (audience testing, creative testing, etc) to improve KPIs. • Create clear processes, checklists, SOPs, and quality control measures for campaign builds. • Review ads, audiences, budgets, and links before campaigns go live to ensure accuracy and compliance • Monitor all paid social campaigns and adjust budgets, bids, audiences, and creative elements to maximize ROAS. • Identify scaling opportunities across brands while managing risk and spend efficiency. • Work with the various teams to produce ads that convert • Recommend new platforms, formats, and paid social technologies that support scaling. • Produce weekly and monthly performance reports • Additional Duties as assigned
Qualifications: • Bachelor’s degree required (Marketing, Business, Advertising, Communications, or a related field preferred). • 3–5+ years of hands-on paid social experience for ecommerce or consumer brands. • Proven success managing revenue-driven campaigns with meaningful ROAS improvements. • Exceptional organizational skills and the ability to manage multiple brands simultaneously. • Strong analytical skills and proficiency in Meta Ads Manager, TikTok Ads Manager, Google Analytics, Shopify and reporting tools.
We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!
Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 7 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.
We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.
Piping Rock Health Products, INC. is an Equal Opportunity Employer.
