Company Description
The Experience & Conversion Specialist improves product discoverability, PDP performance, and overall customer experience through optimized content, strong search foundations, and data-driven enhancements. This role bridges AI tools, UX, SEO/search, content, and merchandising to ensure product pages are accurate, compelling, and conversion ready.
Job Description
Core Responsibilities
1. SKU-Level Performance & Conversion Optimization
- Analyze SKU-level metrics to identify underperforming products and key friction points.
- Diagnose issues such as weak value props, low-quality media, missing attributes, or poor search visibility.
- Support and enhance the Super PDP by ensuring priority SKUs feature enriched layouts, modules, and clearer product information.
- Recommend and help implement updates that improve PDP clarity, usability, and conversion.
- Collaborate on A/B testing to validate improvements and refine Super PDP elements.
2. Search Optimization & Attribute Enrichment
- Improve product discoverability through optimized attributes, metadata, categorization, and search-friendly content.
- Support major onsite search and SEO initiatives.
- Work with SEO, merchandising, and development teams to strengthen product visibility and resolve search gaps.
3. PDP-Focused Conversion Rate Optimization (CRO)
- Support CRO tests involving CTA placement, media galleries, enhanced sections, and layout variations.
- Partner with UX/design and development teams to launch and analyze experiments that increase conversion.
4. Product Data QA & Conversion Health Monitoring
- Audit PDPs for broken media, incorrect pricing, missing information, and outdated content.
- Maintain dashboards or trackers highlighting PDP health, completeness, and performance trends.
- Ensure product content remains accurate, consistent, and conversion-focused across all touchpoints.
5. Product Content Optimization
- Support the Web Content team in optimizing clear, benefit-led product descriptions with accurate specs and enriched attributes.
- Ensure PDPs include strong images, videos, and enhanced content.
- Collaborate with content, design, and suppliers to keep product information complete and aligned.
- Use AI tools to support content creation while maintaining accuracy and brand voice.
Additional Responsibilities
- Act as the link between AI-generated content and final customer-facing pages.
- Work with suppliers to gather missing product information and validate accuracy.
- Manage review syndication and moderation to ensure reviews are properly matched to products and monitored for quality and relevance.
- Support special projects aimed at improving overall web experience, including navigation, discoverability, and content presentation.
- Maintain high attention to detail to ensure high-quality, conversion-ready product content.
Qualifications
Technical & Specialized Skills
- 2 to 5 years of experience in digital marketing, e-commerce, UX/UI, SEO, content management, or conversion rate optimization (CRO).
- Experience working with Product Detail Pages (PDPs), product catalogs, or e-commerce platforms (Shopify, Magento, Salesforce Commerce Cloud, etc.).
- Strong knowledge of SEO (technical and content), including metadata, product attributes, and onsite search optimization.
- Understanding of UX principles and user journeys, especially those related to conversion.
- Experience with analytics tools such as Google Analytics, GA4, Looker Studio, Adobe Analytics, or similar.
- Familiarity with PIM systems or CMS platforms.
- Experience in CRO: A/B testing, performance analysis, and optimization recommendations.
- Knowledge or use of AI tools to support content creation and optimization.
Analytical Skills
- Strong data analysis abilities: interpreting dashboards, identifying trends, diagnosing performance issues.
- Ability to evaluate SKU-level health, identify friction points, and propose data-driven solutions.
Content Skills
- Excellent ability to write, edit, and optimize customer-facing digital content.
- Experience enriching product content (images, videos, descriptions, specs, attributes).
Collaboration & Project Skills
- Ability to work effectively with SEO, UX, design, development, merchandising, and supplier teams.
- Experience in digital project coordination or cross-functional teamwork.
- Exceptional attention to detail and strong commitment to content quality.
Nice-to-Have Assets
- Basic knowledge of HTML or front-end fundamentals.
- Experience with searchandising or onsite search tools (Algolia, Elasticsearch, etc.).
- Experience managing product reviews (moderation, syndication).
- Knowledge of the retail or high-SKU-volume e-commerce industry.
Education
- Bachelor's degree in marketing, communications, e-commerce, UX, business analytics, or a related field.
- Certifications in SEO, Google Analytics, UX, CRO, or similar (an asset).
Additional Information
We offer
Flexible work schedule, hybride Employee discount Free employee parking Life, medical and dental insurance ( 50% company paid)
