Description
About Blue Trust
For more than 45 years, Blue Trust advisors have applied biblical wisdom and technical expertise to help clients make wise financial decisions to experience clarity and confidence and leave a lasting legacy. With nearly $60 billion in assets under advisement, over 460 team members and a nationwide network of 19 offices, we offer comprehensive wealth management and trust services to more than 11,000 clients in all 50 states.
Role Overview
We are seeking a creative, mission-minded digital storyteller with a passion for turning ideas into engaging content. The Social Media & Content Specialist will report directly to the Vice President of Marketing and requires a blend of creative storytelling ability and operational discipline. This individual will help bring the Blue Trust brand to life across our digital channels by creating compelling, faith-aligned content while ensuring that Blue Trust’s mission and brand voice are consistently reflected in all digital touchpoints.
Key Responsibilities
- Content Creation & Storytelling: Develops original social media content across various platforms that reflects Blue Trust's brand and values. Utilizes AI tools to streamline content creation and storytelling.
- Email Creation & Storytelling: Collaborates with marketing team to write and design client-facing emails and newsletters that reflect Blue Trust’s brand and values. Converts social and campaign stories into effective email layouts, subject lines, and call-to action.
- Social Media Management: Oversees daily activity across Blue Trust’s social platforms, including content planning, approval coordination, publishing, and ongoing monitoring. Engages followers and track trends to ensure timely, on-brand, and community-focused content.
- Analytics & Performance Monitoring: Analyzes engagement reach, impressions, and other performance data to inform content optimization and advisor engagement strategies. Partners with the Digital Marketing Manager to integrate social insights into dashboards, interpret results, and recommend creative improvements.
- Cross Team Collaboration: Works collaboratively with the marketing team to support email campaigns, advisor-level social templates, and omni-channel initiatives. Approaches work, interactions, and relationships in a manner consistent with the Company’s Core Values.
- Administrative & Compliance Support: Maintains organized content libraries, manages timely compliance reviews, and assists with influencer partnerships, community engagement, and social activations during events or campaigns. Upholds the highest compliance standards by following company policies, HR guidelines, professional designation rules, and regulatory requirements to mitigate risk.
Requirements
- Social Media & Content Creation Expertise: 1-3 years of professional experience in social media content creation and management. Strong understanding of social platforms including LinkedIn, Instagram, Facebook, and YouTube. Experience within mission-driven organizations or financial services strongly preferred.
- Excellent Storytelling & Communication Skills: Excellent writing and storytelling skills for short-form and visual content. Ability to communicate and collaborate effectively with the Marketing team and other departments.
- Energy & Passion for the Brand: Enthusiastic about Blue Trust’s mission and values, with demonstrated experience creating and managing brand-aligned digital content. Strong desire to serve with excellence.
- Technical & Analytical Skills: Demonstrated proficiency with design and editing tools and experience using marketing automation tools. Familiarity with social analytics and scheduling tools.
- Creative Thinking & Operational Discipline: Adaptable, creative thinker who can balance creativity with operational discipline.
- Education: Bachelor's degree in Marketing, Communications, or a related field or equivalent work experience required.
- Strong Attention to Detail and Organizational Skills: Comfortable working with a high level of detail. Organized, with the ability to prioritize and complete multiple time-sensitive tasks in a fast paced-environment.
Why Join Blue Trust? At Blue Trust, you’ll work with inspiring leaders and become part of a vibrant culture that is focused on impacting the lives of our clients for generations to come. If you’re ready to take on a challenging, rewarding role in a company that values excellence and eternal impact, we’d love to hear from you!
