Overview
As a senior member of the marketing team, you will own the end-to-end product marketing strategy for HR Acuity’s solutions. You’ll serve as the market and buyer expert, shaping go-to-market plans, influencing product direction, and enabling sales and customer success teams to win in a competitive landscape. This role requires a strategic thinker with deep expertise in B2B SaaS marketing and the ability to translate complex technology into compelling business value for executive-level buyers.
This is a remote opportunity - must be US based
At HR Acuity®, we empower our team to #BeBold—embracing innovation and new challenges. With the right tools, we help you #WorkSmarter, fostering collaboration so we can all be #BetterTogether. If you're excited about being part our growth story, we’d love to chat!
About Us: HR Acuity® is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated. Our data-driven approach to managing workplace issues helps our clients and partners build trusted, inclusive cultures where employees feel safe.
This is an #All-in Zone. We are a fast-growing, innovative company where being #All-in is the norm. From our female founder CEO to every team member, we embrace a fully engaged mindset. We bring our best every day, fueled by passion for our mission and culture—and we expect the same from everyone who joins us.
At the same time, we are deeply committed to fostering an inclusive, diverse workplace where different perspectives are valued and respected. We believe in creating an environment where everyone can show up as their authentic selves and thrive. If this sounds like you, keep reading.
Click here to learn more about our values and benefits
Please note that for this position, we are only accepting direct applications. Submissions from agencies will not be considered.
The Opportunity
Key Responsibilities
- Strategic Go-to-Market Leadership: Define and execute comprehensive GTM strategies for new products, features, and releases. Partner with product management, sales, and marketing to ensure successful launches and sustained market adoption.
- Positioning & Messaging: Develop differentiated messaging and value propositions that resonate with technical and business audiences. Ensure consistency across all channels and campaigns.
- Content Strategy & Enablement: Lead product content strategy and collaborate with content marketing to deliver high-impact assets (web, whitepapers, videos, datasheets) that drive awareness, demand, and enablement.
- Market & Buyer Insights: Own development of buyer and user personas, buyer journeys, and competitive intelligence. Serve as the internal authority on market trends, customer challenges, and competitive positioning.
- Sales Enablement: Equip sales teams with tools, training, and resources to articulate product value and accelerate deal cycles. Partner closely with revenue teams to optimize conversion.
- Customer Advocacy: Collaborate with customer marketing to build a robust advocacy program and case study library that demonstrates measurable business impact.
- Cross-Functional Influence: Act as a strategic advisor to product management and leadership, ensuring market insights inform roadmap decisions and growth strategies.
Qualifications
Experience:
- Minimum 8 years of B2B marketing experience, including at least 3–5 years in product marketing for SaaS solutions.
- Proven success in developing GTM strategies and driving measurable business outcomes.
Expertise:
- Deep understanding of B2B SaaS sales cycles, enterprise buying behavior, and product marketing best practices.
- Strong analytical skills with ability to translate data into actionable insights.
Skills:
- Exceptional communication and storytelling skills for both technical and executive audiences.
- Ability to influence cross-functional teams and lead strategic initiatives.
Education:
- Bachelor’s degree in Marketing, Business, or related field referred (MBA a plus).
Successful candidates will have the following characteristics:
- Exceptional written and verbal communication and presentation skills.
- Ability to speak-up and know when to influence and drive important changes.
- Passion for knowing your market and translating that expertise to actionable go-to-market plans.
- The ability to manage multiple projects and remain flexible through multiple revisions while keeping a keen attention to detail.
- Comfortable managing multiple priorities in a dynamic, fast-paced environment.
- Highly collaborative, resourceful and detail-oriented.
- Creative thinker and problem solver.
- Data-driven, focused on reporting and measurement.
- Ability to take initiative and work independently.
This role is remote W/F/H. HR Acuity is located in Florham Park, NJ. Ability to come to the office for department/company collaboration based upon business needs
Perks and Benefits
Compensation: The pay range for this position is expected to be between $155,000 to $166,000 however, base pay offered may vary depending on multiple individualized, non-discriminatory factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other incentive compensation opportunities in the form of discretionary annual bonus or commissions, and equity. Additionally, full-time employees are eligible to participate in our comprehensive benefits program, including health and wellness benefits, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.
Benefits:
- Stay healthy and happy with our comprehensive medical, dental and vision plans.
- You can also choose from FSA or HSA options to suit your needs.
- Save for your future with our 401K plan that matches your contributions.
- Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
- Own a piece of the company with our #Allin Shares Program.
- Company paid holidays, birthday day off, closed 4th of July week and December holiday week and 8 hours of volunteer time.
- Half day summer Fridays* and half day first Fridays* to catch up on work, personal development, or an afternoon off.
Perks:
- Take a break from work with our unlimited PTO policy to refresh and recharge.
- Company paid holidays, birthday day off, closed 4th of July week and December holiday week, half day summer Fridays* and half day first Fridays*, and 8 hours of volunteer time.
- Own a piece of the company with our #Allin Shares Program.
- Earn extra cash by referring qualified candidates to join our team.
- Access professional and personal support through our employee assistance program.
- Work from anywhere with our remote work environment that fosters collaboration and creativity. *
- Join a fun and energetic team that values your suggestions and new ideas.
- Receive a competitive salary and meaningful opportunities for growth.
Learning and Development
- Onboarding: Learn the basics of your role, the company culture, and the expectations from your manager and team. Get familiar with the tools, systems, and processes that you will use in your daily work. Receive feedback and guidance from your mentor and peers.
- Manager training: Develop the skills and competencies to lead, motivate, and empower your team. Learn how to communicate effectively, delegate tasks, set goals, provide feedback, and resolve conflicts. Enhance your emotional intelligence, coaching, and mentoring abilities.
- Leadership training: Grow your leadership potential and influence within the organization. Learn how to inspire and align others with the company vision, mission, and values. Strengthen your strategic thinking, decision making, and problem-solving skills. Expand your network and collaboration with other leaders across functions and levels.
- Industry training: Stay updated on the latest trends, best practices, and innovations in the Employee Relations industry. Gain insights from experts and thought leaders in the field. Apply your learning to improve your performance, quality, and efficiency.
* Based upon business needs
