StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.
We are looking for a Senior Product Marketing Manager to lead vertical go-to-market initiatives, with a focus on the political and public affairs segments.
This is a new and pivotal role within StackAdapt's marketing team. You will define and execute strategies that drive adoption, retention, and awareness, cementing StackAdapt as a leader in programmatic advertising for high-value verticals, including political. In this role you will report to the Director of Product Marketing.
StackAdapt is a remote-first company. We are open to candidates located anywhere in the United States for this position and encourage those from all backgrounds to apply.
What You’ll Do:
- Vertical GTM Leadership Own the go-to-market strategy for priority industry verticals, with a primary focus on political and public affairs, and expand to additional verticals as the role grows.
- Political Vertical Strategy Build and execute tailored GTM strategies for political agencies, media firms, campaigns, committees, PACs, issue advocacy groups, and lobbying or public affairs organizations that activate media programmatically.
- Positioning and Messaging Develop clear and differentiated positioning and messaging for StackAdapt's solutions within the political vertical and other key industries, speaking to the needs of agencies, platforms, and end advertisers.
- Market and Competitive Insight Lead market research and competitive analysis for the political and vertical solutions landscape in programmatic, identifying opportunities, risks, and whitespace to refine StackAdapt's offering and narrative.
- Launch and Lifecycle Management Plan and execute launches and enhancements that are specific to vertical needs, from campaign tools and workflows to measurement, compliance, and data partners.
- Cross Functional Collaboration Work closely with product, sales, trading, partnerships, content, and demand generation to ensure tight alignment on vertical strategy and priorities, including strong partnership with political-focused sales teams.
- Metrics and Reporting Define and track KPIs for vertical initiatives, including adoption, win rates, revenue contribution, and pipeline health, and report back insights with clear recommendations.
What You Will Need
- 5+ Years in B2B Product Marketing Experience in B2B product marketing, segment marketing, or vertical marketing, ideally in adtech, martech, SaaS, or data driven products, with exposure to programmatic advertising and politics.
- Political Vertical Experience in Programmatic
- Hands-on experience within the political and public affairs advertising ecosystem tied to digital or programmatic media.
- Background at a political agency, political media firm, consultancy, ad platform, or in-house role serving political campaigns, PACs, committees, issue advocacy groups, or lobbying/public affairs organizations.
- Strong understanding of political campaign cycles, rapid timelines, compliance sensitivities, fundraising and persuasion goals, and stakeholder dynamics across candidates, committees, and advocacy organizations.
- Programmatic and Digital Advertising Knowledge Solid understanding of programmatic buying, audience targeting, measurement, and how political advertisers use digital channels across the funnel.
- Entrepreneurial Mindset Comfort operating in a new and evolving function, with a bias to action, testing, and iterating to unlock growth in strategic verticals.
- Analytical and Strategic Thinking Ability to synthesize market trends, customer input, and performance data into clear recommendations that influence product and commercial decisions.
- Collaboration Skills Proven success partnering with sales, product, and leadership to build alignment and deliver measurable business impact. Experience supporting specialized teams such as political or public sector is a plus.
- Communication Skills Excellent written and verbal communication skills, confident building narratives for both internal stakeholders and external clients across political and non-political accounts
StackAdapter's Enjoy:
- Highly competitive salary
- Retirement/ 401K/ Pension Savings globally
- Competitive Paid time off packages including birthday's off!
- Access to a comprehensive mental health care program
- Health benefits from day one of employment
- Work from home reimbursements
- Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
- Robust training and onboarding program
- Coverage and support of personal development initiatives (conferences, courses, books etc)
- Access to StackAdapt programmatic courses and certifications to support continuous learning
- An awesome parental leave program
- A friendly, welcoming, and supportive culture
- Our social and team events!
StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.
About StackAdapt
We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded: Ad Age Best Places to Work 2024 G2 Top Software and Top Marketing and Advertising Product for 2024 Campaign’s Best Places to Work 2023 for the UK 2024 Best Workplaces for Women and in Canada by Great Place to Work® #1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising #LI-REMOTE
