Koala is a global furniture brand bringing Australian design and innovation to the world. We create forward-thinking products that solve problems for people and homes everywhere, driven by our purpose to make the world a more comfortable place.
We’ve always believed in doing things differently, whether in the way we develop products, how we do people and culture, or the way we bring the brand to life. That mindset has fuelled our growth, helping us disrupt categories in ways that are creative, bold and often unexpected. While we’re a household name in Australia, our journey on the global stage is only just beginning. Since launching in 2015, our furniture has reached homes across Australia, Japan, the US and the UK. As a B Corp-certified, customer-obsessed, and data-led company, we’re committed to revolutionising furniture for generations to come through design, innovation, and meaningful sustainability.
Role Description
We are looking for a hands-on Growth Marketing Lead to drive Koala’s acquisition growth in the Australian market. This role sits at the heart of our growth engine, owning our core paid channels and turning commercial goals into strategies that deliver efficient, scalable results. This role requires someone who thrives in the numbers but can also step back and influence direction. You will be responsible for identifying the growth levers that matter, improving how we acquire customers, and helping Koala stay competitive as channels and algorithms shift. Your work will directly impact our growth trajectory in Australia and support Koala’s broader ambition to scale globally.
Key Responsibilities
Performance Strategy and Execution
- Own paid media strategy and performance across Meta, Google, YouTube, and TikTok.
- Turn commercial targets into focused channel plans, budgets, pacing, and optimisation priorities.
- Collaborate with the growth and cross-functional teams to create full-funnel and channel-based growth strategies and ideas.
- Build, launch, and manage campaigns with best-practice structure, tracking, and naming conventions.
Testing and Experimentation
- Run a structured testing program across paid social and paid search, including Meta, Google, YouTube, and TikTok.
- Design and run A/B tests across creative, audiences, offers, and formats, prioritising experiments that meaningfully shift performance.
- Share actionable learnings with all Growth stakeholders so insights are adopted quickly and consistently across channels.
Reporting and Insights
- Lead performance analysis and reporting to inform decisions and guide ongoing optimisation.
- Build a tight testing rhythm with the Creative Strategist, so insights translate into steady improvements in ad performance.
- Maintain daily pacing dashboards and KPI reporting across channels.
Ways of Working
- Promote a data-driven, test-and-learn culture that accelerates and improves the quality of decision-making.
- Stay across platform shifts, algorithm changes, and emerging best practices, bringing useful updates back into the growth mix.
- Work closely with cross-functional teams to ensure paid media is aligned with broader marketing and commercial priorities.
- Support planning and forecasts with grounded channel assumptions and clear visibility on risks and opportunities.
Ideal background...
- An Experienced Marketing Operator: You have 7+ years of experience in performance or growth marketing, with a proven track record of scaling a consumer brand and managing large-scale advertising budgets to drive paid channel growth.
- A Full-Funnel Expert: You have deep, hands-on expertise across paid marketing mix, in particular Paid Social (Meta, TikTok), SEM (Google Ads); experience across SEO, CRM, Affiliates, TV/BVOD also a plus.
- Highly Analytical & Data-Driven: You are obsessed with data and are advanced in Excel and highly proficient in analytics tools (e.g., Google Analytics, Looker, Tableau). You can translate complex data into actionable insights and strategic decisions.
- An Excellent Communicator & Collaborator: You can articulate a clear vision and work effectively with a wide range of stakeholders across creative, brand, data, and leadership.
- Customer-Obsessed & Commercially Minded: You build everything with the customer in mind and have a strong understanding of business metrics and P&L management.
Treehouse Perks and Privileges…
Koala is only great when its employees are happy — and we’re one happy bunch!
- Hybrid working - We’re mixing it up with ~3 days back in the Alexandria Treehouse (office) and work from bed/home (WFB)
- Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.
Treehouse goods - Fully stocked kitchen with an emphasis on healthy local produce, think bougie brekky, salad bar, kombucha on tap, monthly barbies and more.
- Pet-friendly - The Koala Treehouse is as pet-friendly as they get!
- Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.
- Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.
- Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days.
- Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.
All in all, the Koala Kommunity is a great place to hang out and belong to!
Koalities we look for…
At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball. Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got!;)
There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognise that a diverse workforce is crucial to our success as a business.
To read more, check out our careers, LinkedIn, or the great work we do with Work180.
