Koala is a global furniture brand bringing Australian design and innovation to the world. We create forward-thinking products that solve problems for people and homes everywhere, driven by our purpose to make the world a more comfortable place.
We’ve always believed in doing things differently, whether in the way we develop products, how we do people and culture, or the way we bring the brand to life. That mindset has fuelled our growth, helping us disrupt categories in ways that are creative, bold and often unexpected. While we’re a household name in Australia, our journey on the global stage is only just beginning. Since launching in 2015, our furniture has reached homes across Australia, Japan, the US and the UK. As a B Corp-certified, customer-obsessed, and data-led company, we’re committed to revolutionising furniture for generations to come through design, innovation, and meaningful sustainability.
Role Description
We are looking for a strategic leader to ensure Koala’s global marketing investments drive profitable, scalable growth and are consistently measured across all markets. Sitting at the intersection of marketing, data, and commercial strategy, this role will define objective measurement frameworks and establish analytical rigour for how we spend, test, and grow globally.
Key Responsibilities
Performance Measurement and Reporting
- Measure and report on marketing performance across all channels including paid, non-paid, SEO, social, and CRM to assess ROI and profitability.
- Own and standardise the global marketing measurement framework across all active and future markets.
- Define and implement consistent global performance-reporting cadences for the CEO and the global marketing team.
- Partner with marketing teams to deploy and maintain standardised global dashboards to ensure a single source of truth for all markets.
- Provide ad-hoc analyses for key business questions, e.g. sales event performance, category trends, or retention drivers.
- Translate complex data into simple, actionable recommendations for marketers and leadership.
Funnel and Experimentation Analysis
- Map the end to end customer journey and conversion funnel to identify performance bottlenecks and opportunities.
- Develop the global experimentation framework and deliver strategic insights for high impact, cross market tests. Includes defining success criteria, providing guidance on KPIs and validation methods.
- Conduct bespoke analyses to size initiatives and forecast expected ROI.
Forecasting and Budget Effectiveness
- Model spend scenarios and forecast outcomes in partnership with marketing leads.
- Support budget planning and profitability tracking across markets.
- Recommend optimal budget allocation across channels and initiatives.
Tools, Data, and Self Serve Enablement
- Extract data from multiple sources such as databases, APIs, spreadsheets, and third-party systems and consolidate for end users while ensuring consistency and accuracy.
- Build and maintain dashboards and data pipelines that enable marketers to self serve insights.
- Partner with Data Engineering to ensure clean data, accurate tracking, and robust attribution across markets.
- Use SQL to query and transform data from multiple sources (e.g., marketing platforms, CRM, web analytics, data warehouse) as needed
- Define global attribution models and maintain data consistency for cross market comparability.
- Lift data literacy across the marketing organisation so insights are accessible and actionable.
Ideal background
- High input, strategic 5–7+ years’ experience in marketing or growth analytics, ideally in a DTC, ecommerce, or high-growth digital business.
- A Bachelor’s degree with strong focus on analytical and quantitative skills, or equivalent work experience.
- Strong analytical skills. Proficiency in SQL and data visualization tools
- Advanced knowledge of Microsoft Excel, Google Sheets is required.
- Comfort with marketing platform data (Meta Ads, Google Ads, Shopify, etc.) and revenue attribution.
- Strong understanding of marketing KPIs (ROAS, CAC, LTV, CPC, CTR, etc).
- High-level understanding of analytical concepts like funnel optimization, user segmentation, cohort analyses, time series analyses, regression models, etc.
- Proven experience building and maintaining dashboards and recurring reporting cadences.
- Ability to translate data into strategic recommendations and influence decision-making.
- Excellent verbal and written communication skills, with the ability to present data insights and recommendations effectively to both technical and non-technical audiences.
- A proactive mindset, curiosity to dig deep, and a passion for helping teams make better decisions with data.
Treehouse Perks and Privileges
Koala is only great when its employees are happy — and we’re one happy bunch!
- Hybrid working - We’re mixing it up with ~3 days back in the Alexandria Treehouse (office) and work from bed/home (WFB)
- Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.
Treehouse goods - Fully stocked kitchen with an emphasis on healthy local produce, think bougie brekky, salad bar, kombucha on tap, monthly barbies and more.
- Pet-friendly - The Koala Treehouse is as pet-friendly as they get!
- Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.
- Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.
- Accelerate your career - via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days.
- Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding, 1% and so much more.
All in all, the Koala community is a great place to belong to!
Koalities We Look For
At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball. Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got!;)
There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognise that a diverse workforce is crucial to our success as a business.
To read more, check out our careers, LinkedIn, or the great work we do with Work180.
