Social Media Director

Second Melody • Full-time • Remote (Chester, New Jersey, United States) • $90,000 - $110,000 / year • 2d ago

About Us:

Second Melody is a branding consultancy with a diverse client portfolio, including a strong presence in health and biotech. Since 2005, we have been the trusted partners of ambitious start-ups, rapidly expanding disruptors, and global enterprises. We align and activate brands across positioning, messaging, internal culture, audience outreach, advocacy, and education. We blend the experience and strategic insight found in big agencies with the agility and client-centric attitude of smaller consultancies. Our work is considered, creative, and commercially aligned. Our people are thoughtful, energetic, collaborative, and supportive.

Role Overview:

The Social Media Director will lead and oversee social strategy activity for all Second Melody brands, shaping how our clients show up and connect across platforms. This role blends creativity with data-driven insight to craft bold, thoughtful, and effective social strategies that align with broader brand and communication goals. As both a strategic leader and collaborative partner, the Social Media Director guides clients and internal teams to deliver ideas that resonate, build community, and drive measurable impact. Grounded in curiosity, culture, and collaboration, this person ensures every social touchpoint strengthens connection and moves brands forward.

Job Responsibilities

Social Media Strategy

Lead social media strategy by developing and guidance social media strategies for clients, aligning with broader brand and communication goals
Direct the development of platform-appropriate content, including calendars and creative, in partnership with Design
Act as a strategic partner to clients, presenting ideas, plans, offering guidance and POV, and translating communications goals into social execution
Stay current with social media platform updates, trends, tools, and best practices; inform the cross-functional Second Melody team and apply to client execution
Oversee and manage the delivery of social campaigns across channels for all Second Melody brands by collaborating with Account, Brand Strategy and Design partners; ensure consistency, quality and delivery of all social execution on time and within budget
Monitor and report on performance metrics, extracting insights to refine strategy and demonstrate impact; share data insights and recommendations with clients
Provide strategic recommendations grounded in a solid understanding of client objectives, challenges, opportunities, and competition with an omnichannel view
Partner with media vendors or internal teams to develop paid social strategies that complement organic efforts and drive measurable outcomes

Business Development

Partner with Account Managers and clients to understand strategic branding needs and objectives
Contribute to agency thought leadership by identifying opportunities for growth, case studies, or social presence
Effectively communicate the value proposition of Second Melody

Leadership & Collaboration

Foster and inspire a deeply collaborative culture across teams
Present social strategy ideas to clients with cross-functional team members; solicit feedback, providing agency POV when appropriate and solutions to challenges
Balance multiple clients and fast-paced timelines, delivering work on time and within budget
Work within agency systems and processes

People Management

Directly manage Social/Brand Communications team members, overseeing workload, daily tasks, training, feedback and career development opportunities, execute annual reviews
Help identify need for talent and potential candidates for employment within Social Strategy/Brand Communications team; interview and serve as key decision-maker
Manage external vendors for paid social campaigns, in partnership with Account/Project Management colleagues

What You Bring

8+ years of experience in social strategy, including community management and paid social; agency experience a plus
Expert knowledge of social platforms and industry trends across the digital landscape
Proficiency with social analytics and listening tools (e.g. Sprout Social, Hootsuite) and ability to turn insights into actionable recommendations
Ability to juggle multiple projects, meet deadlines, and stay solutions-focused
Excellent written and verbal communication skills
Open, collaborative mindset—comfortable with feedback and iteration
Detail oriented, organized, and proactive nature that anticipates client and internal team needs, challenges, solutions
Proficient with Google Docs (including slide development)
Willingness to travel for client meetings as needed

What We Value

A balance of task focus and people skills—able to collaborate with clients and colleagues alike
Focused on the bigger picture of the initiatives
Organized, resourceful, and proactive in managing multiple projects
Exercises good judgment and knows when to ask questions or seek guidance
Trustworthy and professional with sensitive information
Driven, energetic, and committed to delivering high-quality work on time
A genuine alignment with Second Melody’s mission and growth

Time Off

Vacation - 12 days
Personal - 12 days
Sick - 5 days
Paid Holidays

Benefits

Medical insurance, Second Melody covers 75% of the employee's premium (available after 2 months of full-time employment), dependents can enroll at full premium
Voluntary vision and dental plan

401k

401k company match 4% of annual salary (available after 1 full year of employment)

Continuing Education

Opportunity for online/ in-person training and events to further grow professionally that will be funded by Second Melody

Future Career Growth

Opportunity for promotion and internal career advancement available as necessary skills are developed and the company grows

Salary Range: $90,000 - $110,000

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