CRO Executive

Hargreaves Lansdown • Full-time • Bristol, England, United Kingdom • 3d ago

Excited to grow your career?

Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at Hargreaves Lansdown.

We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We’d love to hear from you!

About the role

The CRO (Conversion Rate Optimization) Executive at Hargreaves Lansdown is responsible for supporting the continuous improvement of the company's digital experiences. This role focuses on analysing user behaviour, identifying opportunities for optimisation, and implementing A/B and multivariate tests to enhance user engagement and conversion rates. The CRO Executive works closely with digital, marketing, and product teams to ensure data-driven decision-making and to drive measurable improvements in key performance indicators. This is an individual contributor role with no direct reports. Hargreaves Lansdown is undergoing major transformation and Marketing is central to that change. We're evolving fast, with a sharp focus on content, brand, product marketing, performance, CRM, and website and CRO. We’re building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance. We’re raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing at HL.

What you’ll be doing

Conducting quantitative and qualitative analysis to identify user experience issues and optimization opportunities.
Designing, implementing, and managing A/B and multivariate testing strategies.
Collaborating with UX designers, developers, and product managers to implement test variations and track performance.
Monitoring and report on test results, providing actionable insights and recommendations.
Maintaining and enhancing the CRO roadmap aligned with business goals.
Ensuring all CRO activities comply with data privacy and regulatory standards.
Staying up to date with industry trends and best practices in CRO and digital analytics.

About you

Strong analytical skills with experience in web analytics tools (e.g., Google Analytics, Adobe Analytics).
Proficiency in A/B testing platforms (e.g., Optimizely, Google Optimize, VWO).
Understanding of UX principles and user behaviour analysis.
Ability to interpret data and translate findings into actionable recommendations.
Excellent communication and collaboration skills.
Detail-oriented with strong organizational and project management abilities.
Familiarity with HTML, CSS, and JavaScript is a plus.

Interview Process

The interview process for this role will include two stages with a task.

Working Schedule

This role is based in our Bristol head office (BS1 5HL) and we offer a hybrid working pattern, with a minimum of two days in the office per week.

Why us?

Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.

To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.

What's on offer?

Discretionary annual bonus* and annual pay review
25 days* holiday plus bank holidays and 1-day additional Christmas closure
Option to purchase an additional 5 days holiday**
Flexible working options available, including hybrid working
Enhanced parental leave
Pension scheme up to 11% employer contribution
Income Protection and Life insurance (4 x salary core level of cover)
Private medical insurance*
Health care cash plans - including optical, dental, and outpatient care
Health screening programme
Help@hand - confidential support including mental health counselling and remote GP
Wellhub - unlimited access to fitness providers and wellness coach sessions
Variety of travel to work schemes with bike storage and shower facilities
Inhouse barista and deli serving subsidised coffee and sandwiches
Two paid volunteering days per year

* dependant on role level

** only available to select during our annual benefits window, in November each year

Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.

This role may also be available on a flexible working or part time basis – please ask the Recruitment & Onboarding team for more information.

Please note, we are unable to provide employment sponsorship to candidates.