Associate Brand Marketing Manager

Snap-on • Full-time • Kenosha, Wisconsin, United States • 1w ago

Overview

Position Summary

The Associate Brand Marketing Manager plays a pivotal role in shaping, protecting, and elevating the Snap-on brand across global markets. With more than 105 years of industry leadership and a portfolio of over 30 brands, Snap-on’s reputation is built on innovation, craftsmanship, and customer trust. This role ensures that all brand expressions—visual, verbal, and experiential—remain consistent, strategic, and aligned with both our heritage and future direction.

The position leads global brand governance efforts, oversees brand asset systems, ensures creative alignment, and drives brand enforcement in partnership with internal teams and external agencies. It also delivers impactful brand storytelling through initiatives such as the Makers and Fixers program, while supporting stewardship of Snap-on’s rich history through management of the Snap-on Museum and Archives, including coordination of educational and brand tours.

Additionally, the role manages Corporate Marketing Specialists and Interns and collaborates with cross-functional teams across business units, regions, and strategic partners to maintain brand unity and excellence at every touchpoint.

Responsibilities

Key Responsibilities

Brand Governance & Protection

Lead the evolution and implementation of Snap-on’s global brand strategy, including architecture, promise, visual identity, and positioning.
Monitor global brand usage to identify misuse or unauthorized applications; partner with Legal and business units to address brand protection concerns.
Conduct and co-facilitate brand training sessions to ensure consistent application of brand standards worldwide.
Manage and maintain brand guidelines, logo libraries, messaging frameworks, and visual assets.

Creative, Content & Design Oversight

Review and approve creative materials to ensure adherence to brand standards across all Snap-on and partner brands.
Apply design tools (Adobe Illustrator, Photoshop, InDesign) to adjust or refine creative assets when necessary.
Collaborate with the digital team to develop digital and social content that supports brand campaigns, storytelling, and global marketing initiatives.

Digital Asset & Font Management

Manage global digital asset systems such as Bynder and font licensing platforms, ensuring brand consistency across teams.
Develop training resources and onboarding tools for internal teams and external partners.

Makers and Fixers Program Support

Support storytelling and brand positioning within the Makers and Fixers program, elevating the brand’s connection to skilled professionals.
Partner with creative and social teams to integrate customer stories into brand campaigns, including video and digital content.

Management of Snap-on Museum, Archives, and Tours

Oversee the stewardship, development, and marketing of the Snap-on Museum and Archives, preserving and promoting the company’s rich history and heritage.
Coordinate and promote educational tours of Snap-on facilities and the Museum to internal teams, customers, partners, and external audiences to enhance brand engagement.
Collaborate with internal and external stakeholders to curate exhibits, develop educational programming, and support brand storytelling through historical assets.
Ensure that the Museum, Archives, and Tours support Snap-on’s brand values and contribute to internal culture and external brand equity.

Corporate Events & Initiatives

Provide brand oversight for key corporate events, ensuring cohesive visual identity across all event touchpoints.
Ensure presentations, signage, and collateral reflect proper brand use and strategic messaging.

People & Team Management

Lead Corporate Marketing Specialists and Interns, providing coaching, project direction, and professional development support.
Oversee team workflow to ensure quality and timely delivery of brand-driven projects.

Cross-Functional Collaboration

Lead the Brand Marketing Committee and maintain collaborative relationships with Legal, global marketing teams, and external agencies.
Support business units and global partners in applying brand strategy to products, services, and customer-facing programs.

Qualifications

Requirements

Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.
4–6 years of brand management or marketing experience, preferably in a multi-brand or global organization.
Expertise in Adobe Creative Cloud and digital asset management systems.
Strong understanding of brand governance, visual identity systems, and creative quality control.
Experience contributing to brand storytelling and social content development.
Excellent organizational and communication skills; strong project management abilities.