Digital Marketing Analyst

Brunswick • Full-time • Mettawa, Illinois, United States • $74,600 - $119,500 / year • 1w ago

Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

The Digital Analyst is a strategic partner across marketing, product, and data teams, transforming complex datasets into actionable insights, predictive models, and forward-looking recommendations. This role goes beyond reporting to develop statistical models, forecast frameworks, and automated intelligence that directly influence digital product strategy and marketing effectiveness. The ideal candidate is equally comfortable conducting rigorous quantitative analysis and communicating insights clearly to senior stakeholders.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions:

Advanced Data Modeling & Forecasting

Design and implement statistical models (e.g., regression, time series, clustering, classification) to forecast performance, identify key drivers of marketing ROI, and predict user behavior across channels.
Build and maintain forecasting models to project marketing performance (e.g., CPA, LTV, ROAS) and inform budget allocation decisions.
Partner with Finance and Performance Marketing teams to optimize media mix using scenario modeling and budget simulations.

Media Analytics and Paid Marketing

Analyze and optimize paid media channels including Google Ads, Meta Ads, and Programmatic.
Monitor and analyze ROAS, CAC, CPA, CPL, Optimal Frequency, and overall spend efficiency.
Conduct funnel, pathing, and user journey analysis using GA4.
Support attribution analysis, incrementality testing, and channel contribution reporting, including web properties without eCommerce capabilities.
Understanding of different attribution models and incrementality testing.

Strategic Marketing & Product Analytics

Lead deep-dive analyses on digital campaign performance across channels (Paid Search, Paid Social, Display, etc.) to identify key levers for growth.
Develop and refine attribution models to understand marketing effectiveness across touchpoints and inform investment decisions.
Support Digital Product teams in quantifying feature adoption, conversion funnel performance, and retention metrics with statistically sound methodologies.
Guide A/B and multivariate testing strategies, including test design, lift analysis, and statistical significance validation.

Data Engineering & Infrastructure Collaboration

Partner with data engineering teams to define requirements for analytics infrastructure, data pipelines, and ETL processes.
Develop robust data validation, transformation, and QA processes to ensure analytical accuracy and consistency.
Leverage tools such as Azure Synapse to manage large-scale datasets efficiently.

Dashboarding & Visualization

Build scalable, interactive dashboards and data stories in Power BI to surface insights for stakeholders.
Deliver reporting frameworks that enable real-time monitoring of KPIs (e.g., CPC, CTR, conversion rate, etc.).

Competitive & Market Intelligence

Perform market research, competitive benchmarking, and digital trend analyses to uncover new growth opportunities and strategic threats.

Cross-Functional Partnership

Serve as the analytics lead for Marketing and Product stakeholders, helping them define success metrics and measure impact.
Communicate complex analytical findings in a clear, concise, and actionable way to both technical and non-technical stakeholders, including executives.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

3+ years of hands-on experience in digital analytics, marketing science, or data science roles with demonstrated impact.
Strong knowledge of Web Analytics tools (GA4, Adobe Analytics a plus).
Ability to work with paid media platforms including DV360, Google Ads and Meta Ads
Proficiency in SQL and Python (Pandas, NumPy, Scikit-learn), R or other statistical languages a plus.
Strong background in statistical modeling, forecasting, and experimental design (e.g., A/B testing, causal inference).
Expertise in working with web and marketing analytics platforms such as GA4, Google Tag Manager, and CRM systems.
Experience building predictive models using large datasets from sources like media platforms, customer databases, and product telemetry.
Deep understanding of data visualization best practices; experience with Microsoft Power BI, Tableau, Looker Studio, or equivalent tools.
Comfortable working with cloud data platforms (e.g., Azure Synapse).
Strong business acumen with the ability to influence cross-functional stakeholders using data and analytical insights.
Excellent communication skills, with a demonstrated ability to distill complex findings into executive-ready narratives.
Familiarity with tagging frameworks, GTM, and campaign tracking.
Exposure to analyzing CRM and lifecycle data.

Working Conditions:

Hybrid - 3 Days per week onsite

The anticipated pay range for this position is $74,600-$119,500 USD annually. The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus .

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more. Details about our benefits can be found here.

About Brunswick Corporate

Brunswick Corporation is a leader in the marine industry, and we’re looking for people just like you to take part in the movement towards better boating for all. We rely on the thoughtful input of people from all backgrounds to create compelling, innovative products for our customers around the globe. As such, diversity, equity, and inclusion are priorities in the enduring culture of our company. As a world leader in emerging recreational products and technologies, when you join our team, you become part of some of the most innovative, forward-looking brands in the marine industry today.

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact [email protected] for support.

For more information about EEO laws, - click here

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: [email protected] or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or [email protected].

#Brunswick Corporation