Job Description:
PURPOSE: The purpose of this role is to support the Global and UK Campaign Manager in executing multi-channel marketing campaigns that drive brand awareness, customer engagement, and bookings for Abercrombie and Kent and A&K Villas both B2C and B2B. The role acts as a central coordinator between internal teams (product, creative, sales, content) and external partners (digital, trade and promotional partners) to ensure cohesive and effective marketing efforts across digital and traditional platforms.
Responsibilities:
- Collaborate with the product and sales team to ensure effective promotion of key products and content across all Abercrombie & Kent and A&K Villas marketing comms.
- Work with the creative, product, and sales teams to develop and deliver timely and relevant online and offline campaigns across all tactical channels.
- Create briefs and project manage the roll out of all marketing collateral such as flyers, posters, and other promotional materials both B2B and B2C.
- Support the wider UK and global team with paid and organic social campaigns where necessary.
- Support the wider UK marketing team with the planning, setup and management of all consumer exhibitions and events.
- Collaborate with external partners via the Loyalty and Partnerships Team to deliver joint marketing campaigns aimed at increasing brand awareness, customer enquiries, and bookings.
- Support the trade sales team with producing marketing materials tailored for travel agents and assisting with organising and running agent events.
- Support with email marketing, paid media and advertising as required.
- Co-ordinate Marketing efforts to support the UK TOC across all products and brands. Input and develop the global and local marketing calendar to achieve yearly targets.
- Work with operational teams to prepare annual collateral, merchandise requirements and shipments.
- Collaborate on international campaigns with our global marketing team.
- Monitor booking trends and commercial priorities of the business and create new marketing campaigns to support.
- Raise Purchase Orders as necessary. Track and monitor budget expenditures in a timely and accurate way.
- Track and analyse competitor marketing activities to inform strategy.
- Compile and present weekly and monthly reports on marketing campaign performance.
Standards Of Performance:
- Demonstrate a solid understanding of core marketing principles and practices.
- Show enthusiasm, conscientiousness, and a proactive attitude toward learning and development.
- Maintain high levels of accuracy and attention to detail in all tasks.
- Communicate clearly and effectively, with strong written English and copywriting skills.
- Engage confidently with colleagues and stakeholders, fostering open and effective communication.
- Quickly adapt to new systems and processes, demonstrating strong organisational skills.
- Perform well under pressure in a fast-paced team environment, managing multiple priorities efficiently.
- Display a willingness to take on new challenges and expand responsibilities.
- Utilise both traditional and digital marketing experience to support integrated campaigns.
- Ensure all projects are delivered on time and to budget.
Experience & Qualifications:
Essential
- Minimum one year’s experience in a marketing role, preferably within the travel industry
- Experience working with Email Marketing, CRM and analytics tools
- Good knowledge of marketing concepts and principles
Desirable
- Experience in travel industry beneficial
- Good knowledge of SEO and biddable media best practice
- Experience of working on both B2B and B2C campaigns
Person Specification
- Enthusiastic, conscientious and eager to learn and take on new responsibilities
- Creative thinker with a key eye for aesthetics
- Accurate with excellent attention to detail
- Good command of English language and excellent writing skills
- Quick to grasp new systems and well-organised
- Ability to work in a fast-paced team environment
What We Offer:
- Competitive salary plus annual bonus plan
- Company pension plan from start of employment, with employer contributions increasing after 5 and 10 years of service
- 25 days annual leave – in addition to bank holidays, plus the ability to buy an additional 5 days or sell 5 days
- Discounted trips through A&K Travel Group Travel Benefit Program (includes friends and family)
- Discounted Gym Membership – we offer a contribution of up to £35 a month at either Virgin Active Gym (London) or to other gyms through GymFlex.
- Life Assurance (2x base salary paid out as a tax-free sum)
- Hybrid working – we value collaboration and ask employees to come to the office for a minimum of 4 days per week
- Enhanced Paid Parental Leave – 18 weeks full pay regardless of gender
- Employee Assistance Program – includes access to wellbeing resources and counselling
- £1,000 Recruitment Referral Bonus
This Role Profile highlights the key responsibilities but is not intended to be exhaustive.
EEO Statement
Abercrombie & Kent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
