Position: VP of Marketing
Interplay Learning is in a pivotal phase of growth following the acquisition of ITI. We’re unifying two brands, expanding into industrial markets, and rebuilding a modern, predictable revenue engine. Marketing serves as a growth driver that delivers pipeline efficiency, brand clarity, and thought leadership in an AI-driven landscape.
The VP of Marketing reports to the CEO and is the functional leader of a 14-person marketing organization with three Director-level reports. This role owns full-funnel marketing across Demand Generation, Product Marketing, Customer & Partner Marketing and Brand.
Please note, we are looking for 3+ years experience owning the entire marketing function for a B2B SaaS company. Industry experience that relates to our product and industries served is highly preferred.
Why This Role:
- Mission-driven company creating real-world impact
- High-growth, dynamic environment with strong executive visibility
- Innovative product at the intersection of EdTech, VR, and AI
- Collaborative, passionate culture with room to lead and scale
What You’ll Do:
- Set and execute strategy: Build a cohesive marketing strategy that links company goals to clear, actionable plans for your team and the Executive Leadership Team.
- Deliver predictable growth: Drive efficient pipeline generation and revenue impact across Commercial, Industrial, and Public sectors.
- Align with Sales: Rebuild the demand engine with unified lead definitions, shared dashboards, and consistent performance rhythms.
- Own full-funnel performance: Connect awareness, acquisition, and expansion programs to measurable business outcomes.
- Evolve the brand: Strengthen and clarify the Interplay narrative to support our “Play Bigger” category leadership strategy.
- Modernize operations: Partner with Revenue Operations to optimize data, systems, and reporting — integrating AI-driven insights and automation for smarter, scalable execution.
- Build and empower the team: Mentor a high-performing group of marketers and leaders who thrive on accountability, creativity, and collaboration.
- Collaborate cross-functionally: Work with Sales, Product, Customer Success, Growth, and Finance to align budgets, forecasts, and GTM execution.
Who You Are:
- Revenue-Driven Thinker: Treats marketing as a business function, owning the number and driving measurable pipeline accountability.
- Demand Generation Leader: A data-driven operator who takes a results-oriented approach to marketing activities. Works with marketing, sales and growth to build a demand gen engine.
- AI-Forward Innovator: Leverages technology and automation to unlock creativity, scale, and smarter decision-making.
- Strategic Communicator: Distills complexity into clarity, aligning executives and teams around shared goals.
- Collaborative Integrator: Builds bridges across functions with transparency and shared metrics.
- Team Builder & Coach: Attracts, develops, and empowers top marketing talent.
- Brand & Category Architect: Balances performance marketing with long-term brand storytelling and category design.
Requirements:
- 7+ years in B2B SaaS marketing, including 3+ years as Head of Marketing or owning the marketing function (regardless of title), ideally for companies in the $20M–$150M ARR range. Proven success owning pipeline and marketing-sourced revenue targets.
- Track record of building or rebuilding a high functioning team including hiring/coaching sr. leaders.
- Demonstrated cross-functional leadership with Sales, RevOps, and Product
Pay/Compensation: $210,000–$270,000 base salary + equity.
Benefit & Perks - why you'll love working with us:
- Remote-first & flexible hours – Offices in Austin, TX; Deer Park, TX; Woodland, WA; and Cleveland, OH.
- Learning & growth – Annual learning reimbursement.
- Family-friendly policies – Support for work-life balance.
- Generous time off – 3 weeks PTO, 1 week Winter Break, holidays, and sick days.
- Comprehensive benefits – Medical, vision, dental, and 401(k) match.
- Equity– Private Company Equity Options
- Wellness – Mental and physical health resources and social events.
Join us and grow with a team that values you!
Equal Employment Opportunity
Interplay Learning is committed to providing equal employment opportunity (EEO) to all qualified employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state and local laws.
As a federal contractor, Interplay Learning takes affirmative action to consider qualified individuals without regard for disability and protected veterans status.
Individuals with disabilities who need assistance with the application or recruitment process must promptly contact the HR Department to discuss their particular needs.
Interplay Learning does not discriminate against employees or applicants for discussing, disclosing, or inquiring about compensation.
Drug Testing & Background Testing
The company conducts background checks as part of the hiring process after extending an offer of employment. These screenings are facilitated by trusted third-party specialists. All positions require I-9 verification, E-Verify, a background check, and a drug and alcohol screening. Depending on the role, additional screenings may include employment history verification, a DMV record check, reference checks, education and credential verification, or a credit history review.
We believe in fostering a welcoming and inclusive workplace and encourage everyone to apply, regardless of background. Our hiring decisions are guided by skills, experience, and a shared commitment to our values. If you have any questions about our process, we’re happy to provide support and guidance along the way.
