Manager, Brand Marketing

Warner Bros. Discovery • Full-time • Burbank, California, United States • $35,360 - $6,175 / year • 1d ago

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.

The Job

The Manager, Brand Management & Product Marketing, will oversee the development, management and execution of the global marketing strategies for assigned PC/console titles within the Harry Potter universe, acting as a key integrator across teams to ensure alignment, consistency, and excellence across all marketing touch-points. You’ll tap into the spirit and storytelling richness of the Wizarding World with an instinct for what excites its global fanbase, helping translate franchise magic into compelling creative and marketing moments that resonate broadly.

This role contributes to go-to-market planning, assists in shaping product marketing strategy, helps define global positioning, supports the development of worldwide creative materials, manages cross-functional and partner relationships, and executes global marketing plans that deepen engagement with the Harry Potter community.

The Daily

Support development and execution of global multi-year marketing plans for PC and console Harry Potter titles.
- Contribute to campaign briefs, franchise strategy inputs, and long-range planning under senior guidance.
Establish global positioning and creative strategy and ensure alignment with key stakeholders and development studios.
- Gather market, audience, and competitive insights to inform creative direction.
Partner cross-functionally to ensure product development, consumer marketing, digital marketing, PR, research, trade and sales execution is aligned with strategic and financial goals.
- Track and socialize product, competitive, and player insights.
- Manage workflows and ensure deliverables meet campaign timelines and strategic goals.
Manage campaign budgeting and billing for assigned titles.
- Maintain budget trackers, process POs, support forecasting, and ensure vendor compliance.
Manage relationships with key external partners such as agencies, first party, and promotional partners.
- Manage day-to-day deliverables, asset trafficking, timelines, and approvals.
Liaise with internal teams across the broader organization and other key partners to develop and execute on cross-promotional programs.
- Collaborate with consumer products, Harry Potter franchise teams, partnerships, and regional marketing teams on campaign beats.
- Ensure programs support global strategy and reinforce brand pillars.

The Essentials

Demonstrated experience in brand marketing, project management, and campaign execution.
Minimum 5+ years experience in marketing roles within the gaming industry
Highly organized with a strong attention to detail and the ability to manage multiple projects in within a large organization
Strong analytical, verbal, and written communication skills, with the ability to translate insights into actionable recommendations.
Proven ability to work collaboratively across cross-functional teams, studios, external partners, regional teams, and licensors/licensees.
Excellent interpersonal and relationship-building skills, with comfort managing partner and vendor communications.
Self-motivated, results-oriented, and adaptable, with the ability to thrive in shifting or ambiguous situations.
Project Management and coordination across functional groups, studios, and external partners/licensors
Bachelor’s degree or equivalent, preferably in communications or marketing.
Ability to travel as needed.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $35,360 - $6,175.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.