Brand Marketing Coordinator

Gibson Homewares • Full-time • Commerce, California, United States • 3d ago

Join the Team Behind Martha Stewart, Sur La Table, Calphalon and Gibson Brands!

Brand Marketing Coordinator- In-Office | Los Angeles, CA

Gibson Homewares is the #1 producer of dinnerware, cookware, and kitchen essentials in the U.S.-and the creative force behind iconic brands like Martha Stewart, Sur La Table, Calphalon, and more.

We're a family-owned company with 40+ years of innovation, style, and global reach. Now, we're looking for a Brand Marketing Coordinator to help shape the future of our top-tier brands.

Responsibilities:

Develop global product lines, from concept to shelf, in collaboration with the Director of Marketing and cross-functional partners.
Ensure all marketing projects are supported by an agreed business strategy, realistic objectives, and relevant consumer insights to drive conversion and retail sales.
Cultivate the relationships with our brand owners, licensed partners, entertainers, and retailers to build succinct branded product lines.
Act as point of contact for brand inquiries and dissemination of brand information and assets for sales, retailers, and partners.
Monitor key trends, brands, and competitors' performance while leading business reporting and data analysis.
Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets.
Develop and Communicate brand positioning, marketing strategies, and product strategies by delivering presentations to key internal and external stakeholders.
Work alongside the brand marketing team to contribute to the planning, development, and execution of global brand-building events, marketing tools, and content with a product-focused lens.
Monitor and manage licensed product approvals with licensors and internal teams across multiple product lines and assortments.
Partner with sales and retail customers to identify growth opportunities that drive POS in-store and online.
Monitor, coordinate, and provide input for brand-related product design, packaging design, in-store marketing needs, and development projects
Manage new product launches, targeted brand campaigns, and online product review programs.

Requirements:

Los Angeles based, in-office M-F, office located 9 miles East of downtown Los Angeles
Branded Consumer Product experience desired
Minimum of 2 years of related Marketing/Product Coordination experience
Strong organizational and project management skills
Compelling written and verbal communication skills, strong presenter
Experience developing and managing Influencer related brand/product promotional activities
Experience developing and managing content-driven, Influencer and other related brand/product promotional activities.
Computer proficiency required, MS Office, Word, PowerPoint/Keynote, Excel, Outlook, Adobe Photoshop and Illustrator
College degree, Marketing preferred

We offer competitive salary, annual bonus and full benefits package. Please send resume to Bill Beyer, Sr. Manager Talent Acquisition at [email protected].