E-commerce Marketing Manager - AUS Based

Living in a Bubble • Full-time • Remote (Australia) • 22h ago

Living in a Bubble is a fast-growing e-commerce brand specializing in premium campervan accessories. Operating in Australia, the USA, Canada, and Germany, we empower van-lifers and adventurers with products that blend innovation, durability, and thoughtful design.

We are looking for an E-Commerce Marketing Manager to own our marketing strategy end-to-end, scale paid and organic channels, and elevate our global brand presence. This role is critical to our next stage of growth and requires someone who can balance performance-driven execution with long-term brand building. You will manage a full-time marketing team of at least three specialists across acquisition, creative, and retention.

Key Responsibilities

Performance Marketing

Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms
Scale profitable acquisition and retargeting funnels (US & AU focus).
Manage full-funnel performance with weekly KPI reporting.

Brand & Growth Strategy

Define and execute strategies that increase brand awareness, community engagement, and brand search volume.
Champion our brand voice within the vanlife and adventure community.

Data & Analytics

Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution.
Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results.

Creative Direction

Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle.

Customer Journey Optimization

Improve conversion funnels from acquisition to retention.
Partner with CX and product to elevate the on-site shopping experience.

Budget Ownership

Manage and allocate marketing budgets for maximum efficiency and return.

Cross-Functional Collaboration

Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.

Success Metrics (KPIs)

You will be measured on:

Revenue Growth — contribution to topline sales across all channels
Blended ROAS — efficiency of overall paid media performance
MER (Marketing Efficiency Ratio) — total marketing spend vs total revenue
Brand Search Volume — growth in branded, non-branded, and category-level search demand

4+ years as a Marketing Manager (or above) in a DTC e-commerce environment
Hands-on Shopify experience (required)
Experience managing a team of at least 3 members
Direct experience marketing to the US market (AU experience is a bonus)
Proven ability to scale Meta and Google campaigns profitably
Strong analytical and data interpretation skills
Comfortable with creative strategy, funnel optimization, and rapid experimentation
Excellent communication and project leadership skills
Passion for adventure, travel, or the outdoors is a big plus

Competitive compensation package
Annual leave + sick leave + biannual performance bonus
Direct ownership of marketing strategy and creative direction
Join a fast-growing global brand in a booming outdoor category
Work with a passionate international team and help shape the future of vanlife gear

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