Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform. More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next.
The role
We’re looking for a Social Media Manager (Hourly Contract Position, 30 to 40 hours per week) to create and post compelling content, and engage with the community across our CEO and Founder, Nathan Barry’s, social media channels. You’ll shape a cohesive cross-platform strategy, with your main focus on building a highly engaged audience on Instagram and identifying low-lift ways to stay active on YouTube Shorts and X.
While this role is focused on Nathan and his content, it’s deeply connected to the mission and values of Kit. This role is perfect for a social-native creator who’s built their own business or personal brand — or helped someone else do it — through social media, and understands the challenges and opportunities of growing an audience online. This is a hands-on role for someone who loves creating, posting, and engaging daily — not just coming up with ideas, but bringing them to life consistently across platforms.
Your support system
You’ll report to Chelsea Hahn (Head of Operations for the CEO), and collaborate closely with the Head of Marketing for the CEO. You’ll also partner with Kit’s social media team to strategize how to best leverage Nathan’s personal brand to help grow Kit.
What you'll do
- First Week: Immerse yourself in Nathan’s existing content and platforms (YouTube, LinkedIn, Instagram, X) to understand his tone, audience, and creative style. Review past posts, videos, and engagement data to see what resonates most. Join onboarding conversations with Nathan and the CEO Operations team to align on goals, expectations, and content priorities. Get access to social media tools, brand assets, and the systems that support Nathan’s content workflow.
- First Month: Deliver a full social media audit that includes insights on platform performance, audience trends, and content opportunities. Develop a strategy for consistent, high-impact storytelling across Nathan’s channels. Present a 90-day content plan focused on reach, engagement, and follower growth, with clear metrics for success.
- First Six Months: Establish Nathan as one of the most trusted and engaging voices in the creator economy. Build strong, consistent momentum across his channels through thoughtful content and timely insights. Drive measurable growth in reach, engagement, and audience quality. Collaborate with the Kit team as needed to ensure alignment between Nathan’s personal storytelling and Kit’s broader mission. Launch at least one standout campaign or content series that meaningfully expands Nathan’s audience.
- First Year: Help make Nathan’s personal brand one of the most influential and recognizable in the creator economy. Your work will turn his ideas and experiences into a steady stream of content that educates, inspires, and motivates creators. By the end of the year, Nathan’s channels should show sustained growth in followers and engagement — and his content should be recognized as a leading voice for creators building real businesses online.
What will S.E.T. you up for success
Skills
- Platform-native content creator across Instagram, YouTube Shorts, and X (Twitter) with proven results in engagement and audience growth
- Deep knowledge holder of Instagram growth tactics and short-form video trends, with the ability to adapt quickly to what's working
- Strong storytelling instincts that capture Nathan's voice and translate ideas into scroll-stopping content
- Creative self-starter who generates ideas and brings them to life quickly with minimal direction
- Proficient in lightweight editing and design tools (CapCut, Canva, Figma, Premiere, or similar)
- Excellent creative judgment and awareness of cultural and social trends that shape online conversation
- Comfortable engaging directly with audiences—replying to comments, joining conversations, and building community authentically
- Organized and reliable in managing a consistent, high-quality content cadence across multiple platforms
Experience
- 2–4 years managing social media for a personal brand, creator, or thought leader, with proven growth in audience and engagement
- Experience creating and publishing content across multiple social platforms (especially Instagram, YouTube, and X)
- Strong understanding of personal branding—how to shape a consistent voice, narrative, and visual identity across channels
- Demonstrated success growing a personal or creator-focused account with measurable before-and-after results
- Deep familiarity with the creator economy and the types of content that resonate with entrepreneurs, authors, and educators
- Highly collaborative, with experience working closely with founders, creators, or executives to turn ideas into polished, engaging content
Traits
- Deeply immersed in the creator world, staying current on trends, platforms, and what's resonating with audiences
- Creative thinker who grounds decisions in data and performance insights
- Proactive and fast-moving, with a bias toward action and experimentation
- Constantly experimenting, learning from results, and refining approach based on what works
- Low ego and high ownership—willing to adapt, pivot, and take full responsibility for outcomes
- Comfortable giving direct feedback and receiving it openly to improve work and collaboration
- Both collaborative and highly self-directed—takes initiative, brings fresh ideas, and turns them into reality without waiting for instruction
What won't set you up for success
- Purely corporate social media background without personal creator experience or understanding
- Rigid content planning that doesn't adapt to real-time trends, conversations, and performance data
- Seeking highly structured environments with little ambiguity
- Needing extensive layers of approval to take action
- Discomfort with direct, candid feedback
Engagement Structure and Deliverables Location
This is a project-based engagement with defined deliverables and milestones.
Geographic Considerations:
While Kit operates as a fully remote organization, certain deliverables will require on-location content capture at company events and activities. The majority of these will be based in Boise, Idaho, but occasional travel to other locations may be needed. The contractor will coordinate logistics for on-site content production independently, including travel arrangements when event-based deliverables require physical presence, and will receive reimbursements for all travel-related expenses.
Deliverable Timeline Expectations:
Content deliverables follow a production schedule designed to support Nathan's social media strategy. The contractor will manage their own schedule to meet agreed-upon deliverable deadlines and content publication timelines. This engagement also includes attendance at events that may occur during evening or weekend timeframes. The contractor will coordinate their availability around these scheduled content capture opportunities as part of the deliverable requirements outlined in each project scope.
Compensation
This is a contract role paying $40 an hour.
How to apply
We know that most people hate interviewing (we relate!). We aim to make it as good of an experience as we can, and part of that includes keeping you informed during the process.
Here’s what you can expect from the process:
- Initial interview with the Head of Marketing for the CEO
- Work sample
- In-person final interview
To get started, complete this application, including answers to the questions on the next page. We read every single application, and your responses to our application questions help put your experience into context. We’ll keep you informed through every step.
Kit is an equal opportunity employer
We value diversity in all of its forms. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply.
We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply.
Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
