Product Marketing Lead – Policy Audience Campaigns

Linda Werner & Associates • Contract • United States • 1d ago

Overview

We are seeking a seasoned and passionate product marketing leader to spearhead the development and execution of strategic outbound campaigns targeting policy audiences. This role demands a dynamic, results-oriented professional who thrives in fast-paced environments and excels at leading complex, cross-functional initiatives across diverse stakeholder groups.

The successful candidate will play a pivotal role in translating technical product features into compelling proof points that support broader company narratives. While not a technical role, it requires a deep understanding of product architecture and the ability to distill technical concepts into persuasive messaging. A data-driven mindset, strong quantitative reasoning, and the ability to synthesize qualitative insights are essential to building consensus and driving impactful outcomes.

Key Responsibilities

Design and execute testing plans for outbound campaigns tailored to policy-focused audiences
Lead cross-functional teams to deliver high-impact marketing initiatives aligned with strategic objectives
Collaborate closely with partners across Marketing, Product, Insights, Data Science, Policy, and Communications
Translate complex product capabilities into clear, compelling proof points that reinforce company narratives
Use data and insights to inform positioning, refine strategy, and guide decision-making
Synthesize feedback from multiple sources to build alignment and drive consensus across teams
Operate independently and effectively in a fast-moving, ambiguous environment

Key Qualifications

7+ years of experience in product marketing, ideally within large, technical organizations
Proven ability to leverage insights and data to shape product positioning and marketing strategy
Extensive experience influencing and partnering with Product Management, Partnerships, Communications, Policy, and executive stakeholders
Demonstrated success managing complex, cross-functional initiatives and engaging senior leadership
Strong project management capabilities with a track record of thriving in dynamic, high-pressure settings
Excellent communication and collaboration skills across diverse teams and disciplines
Experience in public affairs or policy-related marketing is a strong plus

What We’re Looking For

Strategic, data-driven marketer with a passion for impactful storytelling
Independent self-starter who excels at building consensus and driving results
Collaborative leader who thrives in cross-functional environments
Comfortable diving into technical product details to inform marketing strategy
Adaptable and resilient in navigating ambiguity and change

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

Location: Remote (United States)

Role type: Contract - 9 Month Position

Expected hours: 40 per week