Digital Marketing Specialist

Pulmuone Foods USA • Full-time • Buena Park, California, United States • 2m ago

Company Overview

Pulmuone’s mission is a company that creates a healthy future for people and the earth with wholesome foods. Pulmuone Foods USA brands include Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Naturals. Pulmuone’s family of brands provide our consumers a wide variety of delicious products that are inspired by contemporary flavor palates and encourage a healthy and sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

Job Responsibilities:

Drive product/brand awareness, consumer excitement, and trial through compelling and relevant digital communications.
Ensure digital content is consistently engaging and aligned with consumer trends and behaviors.
Plan and execute integrated digital marketing campaigns that support business objectives across owned, paid, and earned channels.
Partner with retail platforms (e.g., Amazon, Instacart) to activate shopper marketing and joint digital promotions.
Manage seasonal campaigns (e.g. Back to School), digital banners, promotional offers in collaboration with customer and internal marketing teams.
Lead influencer marketing efforts: source, brief, manage creators to drive awareness, reach and engagement.

Manage all timeline, deliverables, and execution.
Conduct keyword strategies, and audience segmentation to optimize campaign results.
Track and measure campaign performance and leverage optimization. Report on key metrics and ROI.
Oversee digital creative development (where relevant, through agency support) and ensure timely, high-quality execution.
Support digital components of trade shows, product launches, and other marketing programs as needed.
Maintain strong relationships with retail partners to leverage joint digital activations.
Collaborate closely with external agencies (creative, media, retail partners) to plan and activate effective digital campaigns.
Coordinate with internal teams to align creative messaging and maximize campaign effectiveness.

Skills/Qualifications:

Digital Marketing Agency experience strongly preferred
Bachelor’s degree in Marketing, Business, Communications, or related field preferred
4+ years of experience in digital marketing, strategy, or digital transformation roles
Strong knowledge of digital platforms, analytics tools, influencer marketing, and content management systems
Strong ability to develop and execute digital strategies aligned with business goals.
Proficient in digital project management frameworks
Excellent communication and stakeholder management skills
Strong analytical and problem-solving abilities
This position is fully onsite at our Buena Park location. Remote or hybrid work is not available for this position.

We offer competitive pay and benefits package, including health (~80-90% company paid) for employee and dependents, dental, vision, life insurance, long-term disability, company match 401K plan, vacation, floating holidays, and company holidays.

Pulmuone is a global distributed workforce in four countries. We are an Equal Opportunity Employer and embrace people with different experiences, strengths, and backgrounds, who share a passion for making a healthier tomorrow for people and the planet with wholesome foods.