⚡About Amber
Amber is an entirely new way of thinking about buying, banking and selling energy – where home energy technology works to put money back in customers’ pockets and accelerate the renewable energy transition. Everything we build is about making that possible and putting traditional retailers in the shade.
We believe the cheapest, fastest and most rewarding way to reach 100% renewables is to automate the growing wave of home batteries and EVs. Customers get direct access to the real-time wholesale electricity price and the technology to shift energy usage to the times when cheaper renewables are available in the grid and exported to the grid at times when the price they can be paid for it is highest.
We are backed by Australia’s leading VCs (including Square Peg Capital, Main Sequence Ventures, Rubio Impact Ventures, and Breakthrough Victoria), impact-focused investors and individuals, and most recently by Commonwealth Bank, NRMA, Gentrack and ETF Partners (UK/Europe based).
We are growing rapidly and have thousands of customers who love what we are doing and a great product that will play a significant role in driving Australia and the world towards a renewable future.
We’re now at a critical moment in taking the business to real scale as we disrupt a huge market for the better. You’d be a part of a rapidly growing team of over 175, with expertise across energy, technology, marketing, and operations. We’re committed to building a diverse and inclusive workplace and a great culture of people who love coming to work to build a better world.
Amber for Batteries unlocks more value for homeowners with batteries, driving down their energy bills and their payback periods. By storing energy when it’s cheap and exporting it to the grid for wholesale feed-in rates of up to $19/kWh, Amber’s software is completely changing the economics of home batteries and accelerating the energy transition.
Amber for EVs is our EV smart charging solution that helps EV owners save on their charging costs by using more cheap, renewable energy - whether that’s their own excess solar energy, or renewable energy that’s abundant in the grid. In 2025, we are kicking off development of our game-changing vehicle-to-grid technology.
About the Role
At Amber we believe that enabling a culture where everyone at Amber is set up to do the best work of their lives and feels connected and supported is one of the most important things we can do to ensure Amber’s long-term success.
Want to help improve the environment by shifting the worlds energy usage towards renewables?
We're hiring a Senior Product Marketing Manager to be the connective tissue between our customers and our business. This is a high-impact role at the intersection of product, marketing, and strategy – where you'll shape how we understand our customers, bring features to market, and tell Amber's story to the world.
As our PMM, you'll be the voice of the customer inside Amber, translating market insights into strategic guidance that drives decision-making across the business. You'll also be the architect of how we take our products to market – whether that's directly to consumers (B2C) or through our installer partners (B2B2C).
This role has a broad scope working across both inbound (customer insights, market research, strategic guidance) and outbound (go-to-market execution, content strategy, enablement materials) product marketing. You'll need to ruthlessly prioritise, build scalable systems, and deliver category-defining work that raises the bar for how tech companies bring products to market.
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What You'll Be Doing
Internal Product Marketing (Strategy):
- Act as connective tissue across teams, bringing the customer's perspective to business decision-making
- Lead market research, category analysis and customer segmentation to keep Amber close to customers and inform strategy
- Own the core value propositions for each segment including positioning and language fit
- Identify customer misconceptions early and provide strategic guidance on how to address them
- Help the business see around corners by highlighting emerging opportunities and risks
Go-To-Market Leadership:
- Partner with Product Managers to develop and execute go-to-market strategies for new features and integrations
- Lead launches across direct-to-consumer and B2B2C channels with the goal of driving customer value and installer partner success
- Design test-and-learn approaches to validate GTM strategies and continuously improve results
Content & Enablement:
- Define and coordinate development of marketing resources used across D2C, B2B2C, and Operations teams
- Build scalable systems for creating, managing and distributing marketing materials across the business
- Drive continuous improvement in the quality and effectiveness of all customer touchpoints
Strategic Website Ownership:
- Own the strategic direction of Amber's marketing website (excluding quote and signup flows)
- Define how we tell our story within brand guidelines and ensure our web presence reflects our category-leading position
- Develop and execute content roadmap and coordinate SEO strategy
What We're Looking For
- Experience & Skills:
- 5+ years in product marketing, preferably in consumer tech, subscription businesses, or high-growth startups
- Proven track record of taking products to market and driving measurable business outcomes
- Strong business acumen – you understand P&Ls, growth levers, and how marketing drives commercial success
- Exceptional communication skills across mediums and audiences (written, visual, verbal)
- Data-driven decision maker who combines strong intuition with rigorous analysis
- Experience developing and applying customer and market research
Ways of Working
- Ownership mentality – You drive consensus, not seek it. You make decisions, communicate tradeoffs clearly, and escalate blockers with recommendations. As a PMM, you know which projects you should lead/own and which ones just need your support to add polish
- Ruthless prioritisation – You can identify the highest-impact work and deliver it excellently while confidently saying no to lower-priority requests
- Executional excellence – You deliver category-defining work on time, hold yourself and others accountable to timelines, and continuously raise the bar
- Scrappy problem-solver – You bring solutions not just problems, have a bias to action, and thrive in ambiguity
- Collaborative spirit – You build trust with cross-functional stakeholders (Product, Ops, Legal, Finance, BD) and work effectively across teams
- Test-and-learn mindset – You approach work scientifically, set clear goals, and prove your work is hitting targets
Bonus Points
- Experience in energy, sustainability, or regulated consumer industries
- Background in both B2C and B2B2C marketing
- Strong visual/design sensibility and experience working with creative teams
- Understanding of SEO and content marketing strategies
⭐ Benefits:
- Be part of a growing technology start-up that will shape the future of renewable energy in AU
- Exciting coworking location in the CBD
- Flexible working hours with provision for regular work from home arrangements
- Equitable gender-neutral parental leave policies
- An external Employee Assistance Plan for mental health support
- Competitive salary and equity
- Annual Learning & Development budget to support your personal growth
\n$120,000 - $140,000 a year
Salary range
is between
$120,000k and $140,000k base per annum
and is quoted excluding superannuation. All roles at Amber include employee stock options over and above the base salary and superannuation.
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This is a full-time role to be based ideally from Melbourne, but we are also open to considering the right candidate anywhere within Australia.
We have an office in the Melbourne CBD, where we work flexibly between the office and home. For those based in Sydney, catch up in a co-working space every now and then, and rest of the locations in Australia work from home. We expect to remain Melbourne based but maintain flexibility between the office and WFH.
If this kind of work gets you excited, we'd love to hear from you!
We know that no one ticks every single box in a job description, and that’s okay. If this role excites you and you feel you could bring value, we would love to hear from you even if your experience doesn’t line up 100% with the list above.
At Amber, we believe diverse teams create the best ideas and outcomes. We welcome people from all walks of life and especially encourage applications from underrepresented groups. We are committed to creating an environment where everyone has equal opportunity to thrive regardless of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, or disability.
✍ Our hiring process will include the following steps:
- An initial screening interview with the hiring manager (Head of Marketing)
- A take-home case study or assignment, designed to take no more than 2-3 hours to complete
- A follow-up case study discussion with our one of our Marketing team members and one of our Growth Product Managers
- A final conversation with our CMO and one other member of our Executive Leadership Team
We promise to be respectful of your time as an applicant while trying to be as thorough as possible in finding the right fit for our team.
Applications will be accepted only from candidates already based in Australia, preferably Melbourne with full working rights!
Shortlisted candidates will be contacted promptly. All other applicants will also be notified of the outcome as soon as possible.
No recruitment agencies please. We've got this! Thank you.
Even if you don’t tick every box, passion and curiosity go a long way here. Don’t self-reject - go ahead and apply!
