Job Summary:
Job Description – Client Marketing Manager
Location: Melbourne, Australia
Division: Marketing
Line Manager: VP – Marketing, APAC
Contract Terms: Permanent, 38 hours per week
The Team
The Ticketmaster Marketing team drives strategic marketing and campaign delivery across all client and consumer touchpoints. We partner with venues, promoters, producers, and leagues to build fan engagement, grow awareness, and maximise ticket sales in alignment with global, regional, and local objectives.
Beyond campaign execution, the team leads broader marketing initiatives and plays a pivotal role in developing and activating innovative programs that strengthen Ticketmaster’s product offering, enhance fan experiences, and elevate our market presence.
The Job
The Client Marketing Manager will work closely with the wider marketing team to deliver dynamic campaigns for Ticketmaster and a range of other high-profile events. You’ll be responsible for planning and executing marketing campaigns that support Ticketmaster clients, venue hires, tenant clubs, and their audiences. Beyond driving ticket sales, your work will help advance the broader goals and vision of Ticketmaster.
You’ll continually evaluate campaign performance, drawing on data and insights to identify opportunities for growth and optimisation. Your ability to turn metrics into actionable strategies will be key to delivering results and ensuring strong client satisfaction.
You bring enthusiasm for live entertainment, particularly sport, along with an understanding of local fan bases and key consumer segments. Passionate about digital and multi-channel marketing, you’re a proactive self-starter who thrives in a team environment and contributes to broader business objectives.
You understand the power of relationships, think quickly on your feet, and have a sharp eye for detail, especially when it comes to analytics and campaign performance.
What You Will Be Doing
- Deliver marketing services support across all areas of the business.
- Collaborate with Sales and Client Services teams to develop and implement marketing plans that drive ticket sales for venues and sporting organisations.
- Develop and activate new marketing initiatives that enhance Ticketmaster’s products and services.
- Implement consumer promotions to boost ticket sales and increase adoption of Ticketmaster’s ancillary products.
- Produce compelling event insights, delivering key metrics and recommendations that inform strategy and strengthen Ticketmaster’s marketing framework.
- Coordinate marketing research and insight projects focused on Australia’s sporting industry
- Liaise with international, regional, and national teams to maintain regular communication and alignment on marketing activities.
- Work with sport clients’ marketing teams to ensure timely sharing of information, imagery, and artwork for event promotional content.
- Collaborate with the broader Marketing team to maximise event performance and uncover promotional opportunities across Ticketmaster’s marketing ecosystem.
- Partner with the Social, Content, and Communications teams to amplify event exposure and enhance the fan experience throughout the on-sale period.
- Identify opportunities for clients to leverage Ticketmaster’s performance marketing channels, secure budgets, and manage campaign optimisation.
- To adhere to quality management, safety and environment company policies
What You Need To Know (Or Technical Skills)
- 5+ years’ experience managing complex digital marketing campaigns within an agency, sporting organisation, promoter, or other fast-paced environments.
- Proven experience leading end-to-end marketing activations for high-profile events or clients, consistently delivering high-quality outcomes.
- Demonstrated ability to manage substantial media budgets and achieve measurable ROI through data-driven strategies.
- Strong understanding of the contemporary digital landscape and a commitment to staying ahead of emerging marketing trends.
- Hands-on experience managing owned, earned, and paid media channels, including Meta and Google Marketing platforms.
- Proficiency with customer engagement platforms (e.g., Salesforce, Braze) to drive sales, enhance targeting, and personalise fan experiences.
- Advanced analytical skills, with experience leveraging data tools such as Google Analytics and DOMO to generate actionable insights.
- Excellent project and time management abilities, with a proven capacity to balance multiple campaigns and competing priorities.
- Innovative and forward-thinking, with a track record of championing new tools, ideas, and strategies to enhance marketing performance.
You (Behavioural Skills)
- Demonstrate strong communication skills both written and verbal. Must be able to build effective relationships with a broad range of people from junior staff to senior leaders across the business and clients.
- Ability to relate to people on all levels by quickly establishing rapport and maintain effective business relationships. Must always show initiative and be proactive. Must have a strong commitment to the provision of service excellence.
- Proven ability to effectively manage time to ensure deadlines and business needs are met. Ability to negotiate and set targets and prioritise workloads accordingly.
- Can obtain briefs, devise strategies and create programs. Must be able to forward plan to achieve desired results.
- Ability to identify potential problems and devise and implement strategies to resolve the problem.
- Demonstrated ability to accommodate and adapt changing needs of the business in a highly pressured working environment. Also demonstrates the ability to work effectively to meet tight deadlines.
- Shows a proven track record working in a high-performance marketing team in a face paced industry.
Life At Ticketmaster
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
Belonging- We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
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