We’re seeking a strategic and technical Senior Marketing Automation Specialist with over 3 years of hands-on experience in building multi-channel journeys and optimising lifecycle marketing. You'll work cross-functionally with CX, Product, and Sales to craft personalised, data-driven experiences that drive growth and retention at scale.
Key Responsibilities:
Strategy and lifecycle program design
- Design, build, and optimise end-to-end customer lifecycle programs that increase engagement, loyalty, and retention using platforms such as Iterable, Salesforce Marketing Cloud, Braze or similar.
- Partner with CX, Product, and Sales teams to influence campaign strategy and shape the customer experience roadmap.
- Stay current with emerging marketing automation trends, tools, and best practices to inform ongoing improvements.
Campaign execution and optimisation
- Develop and implement multi-channel campaigns with sophisticated dynamic content and personalisation logic across email, SMS, push, and in-app messaging.
- Continuously optimise programs and customer journeys to improve effectiveness and efficiency.
- Set up and manage A/B and multivariate testing strategies; iterate campaigns based on performance insights.
- Collaborate with content and design teams to develop high-impact creative assets.
Data, reporting and insights
- Monitor campaign performance across key metrics; provide actionable insights to enhance engagement, conversion, and ROI.
- Ensure CRM data integrity by supporting data hygiene practices and maintaining actionable audience segmentation.
Commercial growth and revenue-driven marketing
- Proven track record of designing and executing automation campaigns that drive revenue growth across acquisition, activation, and retention stages.
- Experience re-engaging lapsed users, increasing customer frequency of use, and reducing churn through personalised, behavior-based campaigns.
- Skilled at cross-sell and upsell strategies, leveraging segmentation and data insights to maximize customer lifetime value (CLV).
- Strong understanding of commercial KPIs and ability to optimise campaigns to hit growth targets.
Technical leadership and platform management
- Act as a technical lead within the CRM team, providing platform expertise and guidance on best practices.
- Troubleshoot technical issues across marketing automation platforms to ensure campaign reliability.
- Collaborate with developers and data teams on advanced integrations and custom solutions.
Compliance and deliverability
- Uphold best practices for email deliverability and maintain compliance with global privacy regulations (e.g., GDPR, CAN-SPAM).
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3+ years of proven experience working directly with a major marketing automation platform (e.g., Iterable, Salesforce Marketing Cloud, Braze).
- Experience with CRM systems (e.g., Salesforce) and their integration with marketing automation platforms.
- Strong understanding of lead generation, lead nurturing, and customer lifecycle management and revenue generating campaigns.
- Proficiency in data analysis and reporting, with the ability to translate data into actionable insights.
- Skilled at simplifying technical concepts for non-technical stakeholders.
- Effectively manages projects and priorities with strong organisational skills and experience in agile environments.
- Strong HTML/CSS skills for email template customisation is a plus.
- An analytical mindset and comfort working with data to drive decision-making
- Ongoing investment in your professional and technical career development.
- Wellness and lifestyle perks, such as monthly corporate massages and annual flu vaccinations.
- Recognition program.
- Parental leave and purchased leave options.
- Staff referral bonus program.
- Novated leasing options for vehicle financing.
- Great CBD location with easy access to public transport.
- Multicultural, collaborative team culture.
- Regular social activities
