Job Description:
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.
Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve.
Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
Job Description:
This job is responsible for influencing results as a strategic, trusted partner to a line of business and/or senior management leaders by designing and executing enterprise-wide and line of business communications strategies and messaging. Key responsibilities include leading high-priority communication initiatives, programs, and projects, and/or creating engaging and impactful messaging for employees. Job expectations include serving as a control partner and supporting growth strategies through the company’s brand, reputation and business plans.
The job is responsible for supporting the MTM Social Media Program, corporate messaging on enterprise handles, and Employee Social Program. Key responsibilities include strategy and execution of executive presence on social media, content creation approval and posting on Bank of America social handles and the Employee Social Program (Dynamic Signal). Job expectations include partnering across Global Corporate Communications, external media, marketing, compliance, legal and RP to manage executive and brand reputation, managing multiple agency relationships, and leading operations across channels.
Responsibilities:
- Develops and/or executes strategic communication plans to drive business and team objectives
- Demonstrates acumen in financial services and relevant line of business and/or staff support functions and leverages to influence business results through strategic communications activities
- Leads the creation of consistent, engaging, and strategic messaging, including leader messaging, articles, interviews, and other written and visual pieces that reflect company tone and narrative
- Delivers targeted and enterprise-wide communications for various channels, including email, written announcements, employee messaging, town halls, videos, and blog posts
- Partners with colleagues such as Media Relations, Global Marketing, Public Policy, Human Resources, Legal, and Local Market streams to drive priority programs and create engaging and impactful content, working independently and staying connected with all key stakeholders
- Drives innovation and new ways of communicating across existing and new channels for external and internal audiences including mass/public, clients and customers, influencers and partners, regulators/elected officials, Board/Executive leadership, and employees
- Participate and lead the expansion of Employee Social Program enabling our employee base on social media in a compliant way and increasing brand sentiment
- Partner with agency and communication partners to grow executive presence in the program and build meaningful connections with the people/organizations that matter most to the executive’s business and company overall
- Identify and track key KPIs (engagements, impressions, etc.) and deliver reporting to help track social media performance for each executive, corporate messaging, and Employee Social Program
- Serve as social media expert, routinely providing training to our executives and employee base (1-on-1 sessions as well as large groups of 300-400) on social media best practices, compliance guidelines, and how social media can make an impact for trainees and the company
Required Qualifications:
- 7+ years of experience in communications, social media or the financial services industry
- Strong copywriting skills with the flexibility to speak from a brand or an individual’s perspective with an emphasis on authenticity
- Aptitude to communicate effectively with all levels of employees and senior executives and is comfortable presenting to both small and large groups
- Flexibility to balance both planned and unplanned events to support in social media
- Ability to own and execute a project end-to-end
- Collaborative with strong interpersonal and relationship-building skills
- Detail oriented; research skills and client-focused, always put our client's first mindset; knowledge of key social media channels and platforms (LinkedIn, IG, X, etc.)
Desired Qualifications:
- Creative and resourceful with a continuous improvement mindset
- Wealth business expertise
- Strong risk management experience, including defining and adhering to process and business controls, understanding when to engage key SME partners such as Compliance or Legal
- Strong understanding of social media space including influencers, trends, and platform enhancements
- Strong operation management skills, background knowledge on Bank processes (third party agency management, SPI)
Skills:
- Active Listening
- Attention to Detail
- Collaboration
- Oral Communications
- Written Communications
- Customer and Client Focus
- Influence
- Presentation Skills
- Prioritization
- Risk Management
- Strategy Planning
- Executive Presence
- Critical Thinking
- Process Management
- Strategic Thinking
Shift:
1st shift (United States of America)
Hours Per Week:
40
