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R1 Marketing Director

Urban1 • Full-time • Indianapolis, Indiana, United States • 11h ago

Job Position: Marketing Director

Department: Promotions

Reports to: Vice President/General Manager

FLSA: Exempt (PRO-CRE)

Status: Full-time

Work Location: Indianapolis, IN

Overview:

The Radio One story began simply with a dream and one radio station. Forty-five years, 13 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple – to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.

Essential Responsibilities:

To develop, implement, and monitor effective and relevant Promotion plans on an ongoing basis with close attention to client, listener, and internal staff satisfaction
To keep an up-to-date annual plan of Promotion Activity with all major projects released to the Local and National Representatives a minimum of two months before each start date
To proactively respond to client promotional requests
To develop and maintain cross-promotional pool of clients as a tool for programming promotions
To build revenue opportunities to capitalize on promotional services and pro-actively plan new revenue from emerging technologies
To ensure progress reports and final wrap-up reports for the clients are prepared within 14 days at the end of all "umbrella promotions" and where requested by the client or agency
To act as a controlled resource in terms of coordinating client support of Station Promotion initiatives
To ensure effective interdepartmental communication as it applies to the ongoing execution of this function's main responsibilities at all times
To assist the Sales and Programming Departments in capitalizing on manufacturer-funded business by identifying leads and assisting Account Executives in developing advertising and promotion ideas for these prospects
To ensure effective interdepartmental communication as it applies to the ongoing execution of this function's main responsibilities at all times
To assist the Sales and Programming Departments in capitalizing on manufacturer-funded business by identifying leads and assisting Account Executives in developing advertising and promotion ideas for these prospects

Knowledge/Skills/Abilities:

Read and interpret documents such as periodicals and news flashes
Develop and write creative and/or informative scripts
Speak effectively, entertainingly, and clearly before large listening audiences and radio station clients
Manage problems involving several concrete variables in standardized situations.
Demonstrated ability to lead, motivate, and direct a team to include but not limited to:
Provide regular constructive feedback
Resolve issues/conflicts with diplomacy in a timely manner
Provide ongoing guidance and support for growth and development
Deploy effective coaching skills
Practical understanding of anti-harassment and discrimination laws
Ability to effectively administer performance reviews, and corrective action plans as appropriate.
Ensure team (s) attend mandatory department and/or mandatory company training (s) as required.
Submit to a criminal background check
Legal right to work in the United States

Education And/Or Experience

A minimum of 5 years of proven marketing and promotional experience. BA degree preferred. Skills in Internet digital application. Proven sales experience and public relations