Demand Generation Manager

Your Money Line • Full-time • Remote (Indianapolis, Indiana, United States) • 1w ago

Location: Indianapolis We’re looking for a humble, hungry, and people-smart Demand Generation Manager to help us expand our marketing efforts. In this role, you won't just be running campaigns—You’ll be a core driver of our growth and an active partner in shaping our marketing strategy. This person’s primary responsibilities will be leading our paid channels, being the point person for our lifecycle marketing, owning marketing automation, and at the end of the day, driving qualified meetings for our sales team. You’ll report to and be well supported by our Director of Marketing on both strategy and execution, and collaborate closely with our small, but mighty team of 4.

Your north star: Drive new business growth by driving a high volume of qualified meetings for our sales team.

About Your Money Line

Money is the #1 stressor for American workers—and we’re on a mission to create financial stability and confidence for all. YML is a financial wellness benefit that pairs AI-powered software with empathetic human coaching to increase financial stability and confidence in thousands of households—from teachers to nurses and everyone in between. With YML, employees get help with everyday money challenges, and employers see gains in team wellness, retention, and engagement.

Responsibilities:

Guide our demand generation program including strategy, planning, stakeholder engagement, and execution.
Own all paid channels including Google, LinkedIn, Meta, and directory listings.
Build out a customer lifecycle journey and execute best practices to engage prospects through the funnel from nurture to opportunity.
Own our marketing automation efforts and work closely with our sales team to ensure our sales/marketing ops work seamlessly together.
Test and iterate on new and existing channels to maximize high-quality pipeline generation at an affordable CPL.
Develop and test landing pages and optimize key funnel touchpoints to ensure frictionless, high-converting user experiences.
Develop and execute pre-event campaigns, drive conference follow-up strategy with the sales team, and report on event ROI.
Represent Your Money Line at select conferences throughout the year and support on-site lead generation efforts.
Own the creation, promotion, and post-event for all webinars and digital events, ensuring they convert into meaningful pipeline.
Collaborate with sales on outreach and follow-up communications ensuring that handoffs between sales and marketing are done with excellence.
Monitor and analyze key KPIs across channels and funnel stages, translating insights into strategic recommendations and next steps.

Key Qualifications:

2-5 years of Demand generation experience in a B2B environment
Strong track record of building a pipeline and driving bookings through marketing efforts: paid social, paid search, email, website, media, and more.
Proficiency with tools like Google Ads, LinkedIn Ads, Google Analytics 4, Google Search Console, and overall marketing attribution tracking.
Hands-on experience with marketing automation platforms and CRM systems.
Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions.
Demonstrated ability to stay ahead of modern demand generation trends, including emerging channels, AI tools, and innovative acquisition tactics.
Ability to operate and excel at strategic as well as tactical levels (you’re willing to actually build things yourself!)
Highly collaborative, particularly with sales teams, and thrives in a fast-paced, small team where everyone wears many hats.
Experience with Salesforce, HubSpot, Webflow, Amplemarket, Clay, or other AI tools is a plus.
Experience in B2B SaaS, HR tech, or fintech is helpful.
Comfort working in a hybrid work environment (we use Slack as our primary communication tool). Passionate team player willing to contribute to an empathetic and ambitious team culture.

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