The candidate will be heading the Marketing function of Nanyang Executive Education (NEE) and in charge of marketing the NEE brand and programs.
The role requires the candidate to design a holistic marketing plan that encompasses both B2B and B2C programs for the local and overseas markets, where feasible.
Key Responsibilities
Strategic Planning and Management, including developing and implementing a comprehensive strategy for the whole of NEE
Offline and Digital Marketing, including integration of online and offline marketing efforts, leading digital campaigns, managing NEE website and content marketing, as well as overseeing external agencies to ensure optimal service levels and KPIs
Team Leadership and Collaboration, including mentoring a small team of marketing professionals and coordination with internal and external stakeholders
Data-Driven Decision Making, including monitoring, analysing and reporting the performance of marketing campaigns, and using analytics to adjust strategies and maximising ROI
Budget Management, including developing and managing marketing budget and allocating resources effectively to achieve maximum impact
Brand Management, including ensuring brand consistency and explore innovative ways to increase brand visibility and engagement
Competencies and Qualification Requirements
A good bachelor’s degree, with at least 8 years’ working experience, preferably in the executive education/CET, or digital marketing agencies.
A proven track record in developing and managing the marketing plan of an organisation
Ability to work independently, as well as inter-dependently, within a team, and across teams
Self-starter and problem-solver, who is adaptable to a changing environment, and able to proactively address any challenges that may arise
Good business acumen, with solid understanding of the digital marketing tools and metrics
Excellent written, oral, presentation and facilitation skills
Displays leadership skills and takes interest in nurturing and coaching younger members of the team
Customer-oriented disposition, with excellent interpersonal skills, and is able to work with all levels of staff and management
We regret that only shortlisted candidates will be notified.
Hiring Institution: NTU
