Summary
You will be part of Scoot's Communications team which manages and drives the company's external communication functions, including Public Relations, Media Relations, Issues and Flight Disruption Management, Crisis Communications and Reputation Management. You will have the opportunity to work with various internal and external stakeholders, participate in cross-functional projects and lead your own market activities and adhoc projects.If you’re up for a challenging yet purpose-filled career, we welcome you to our team!
Job Description
Be the custodian for the brand and corporate reputation.
- Shape and protect Scoot’s corporate reputation, including creating awareness and building brand love.
- Be the key custodian of the brand's key messages, tie back campaigns/activities to comms objectives and message house, and guide other internal stakeholders to do the same.
- Drive key comms/PR campaigns.
Drive corporate communication activities, including but not limited to:
- Draft press releases/notes, speeches, presentation slides, talking points, briefing booklets, FAQs.
- Maintain repository of assets including corporate photos, company boilerplate and factsheet.
- Update corporate decks and management bios.
- Submit or facilitate award entries/collection/tracking.
- Support internal stakeholders to review their communication materials/address their communication needs.
Oversee PR Agencies and In-Market Scoot PR representatives.
- Guide and sync with in-market Scoot PR representatives on localisation efforts aligned with HQ strategy and plans.
- Guide and manage in-market PR agencies to deliver market-specific and effective comms/PR campaigns/activities, as well as submit awards where applicable.
- Ensure PR agencies meet deliverables and that their contracts are renewed or replaced before expiry.
- Develop in-market PR campaigns with PR agencies according to in-market PR calendar and aligned with HQ strategy and plans.
Media Relations
- Liaise with media, proactively and reactively.
- Facilitate media interviews/filming.
- Organise media events/engagement.
- Cultivate media relationships for earned media.
- Work with SQPA and other industry-related communications team like CAAS, CAG etc, where necessary, to manage media.
- Manage media relations mailbox and media phone while on duty.
- Develop story angles for media pitches.
- Update media contact list, where necessary.
Monitoring and Reporting
- Monitor comms/PR efforts and provide regular reporting of performance to date.
- Monitor the news, proactively flag out and provide timely updates in reputation damaging media articles/social media posts.
- Stay up to date on industry/competitor news to identify comms/PR opportunities.
Oversee incident management/crisis communications for Scoot.
- Participate in regular crisis comms exercise, where necessary.
- Provide timely counsel to management and other internal stakeholders in the event of reputational risks; highlight potential sensitivities in view of in-market sentiments or media landscape.
- Provide timely updates to external stakeholders (including but not limited to SQPA, CAAS and CAG), where necessary.
Support Group level initiatives, including but not limited to:
- Financial updates and annual report.
- Sustainability initiatives.
- Media engagement sessions.
Others
- Review and update Comms Team templates/SOPs/guidelines/trackers/lists, where necessary.
- Work with other Marketing teams to evaluate flight sponsorship requests and commercial collaborations.
- Liaise with tourism boards and any other partners for support for comms-specific activities.
