Aptitude Software is undergoing a marketing transformation - investing in data, insights, and infrastructure to accelerate growth. Our goal is to create a demand generation engine that is efficient, measurable, and scalable.
As a Marketing Operations & MarTech Specialist, you’ll own the systems, processes, and data that power our marketing. You will ensure campaigns run efficiently, the funnel is transparent, and decisions are driven by reliable data insights.
What Success Looks Like
You build and maintain a marketing infrastructure that fuels predictable growth by:
Owning and optimizing the MarTech stack (automation, CRM, reporting tools) to ensure seamless lead flow and attribution.
Leverage Marketo and Demandbase to orchestrate multi-channel ABM campaigns and provide insights on account engagement and pipeline impact.
Collaborating with Sales and Marketing to implement and optimise Demandbase, ensure alignment on ABM strategy, campaign execution, and measurement of target account engagement.
Partnering with Sales Operations to align systems, definitions, SLAs, and reporting, ensuring visibility across the funnel.
You enable adaptability and clarity by
What we offer:
We’ll provide you with the opportunity to grow your expertise in an environment that supports you, your life and your career.
We’ll also offer you a competitive salary as well as the following benefits:
Where you’ll be:
To us at Aptitude, hybrid working means that our employees come together for 2-days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business.
We ask employees to come into the office every Wednesday and give you the flexibility to choose your other day
Proven, hands-on expertise in Marketo (certification preferred) and Demandbase is required, alongside experience with MAPs (e.g., HubSpot, Pardot), CRM (Salesforce) and tools (e.g. Outreach, ZoomInfo).
