You will be responsible for the development, implementation, and optimization of customer engagement and retention initiatives within the iGaming sector. This role is vital in ensuring that our customers enjoy a seamless and engaging gaming experience.
Responsibilities:
- Monitoring the marketplace, competitive landscape, industry trends, and 3rd party data sources to constantly identify new marketing opportunities and/or potential threats.
- Proactively bringing up proposals for new activities, tests, new channels, and ways of working are key success criteria for this role.
- Analysing customer data to segment the player base effectively and target specific player groups with personalised communication.
- Creating and managing email marketing campaigns, newsletters, and automated customer journeys to deliver relevant and timely content to players.
- Oversee loyalty programs and promotions to incentivize player activity and increase customer lifetime value.
- Managing communication across various channels, including SMS, push notifications, in-app messaging, and social media, to ensure consistent messaging and engagement.
- Analysing player behaviour, campaign performance, and ROI to continually refine CRM strategies and recommend improvements.
- Conducting A/B tests to optimise content and communication strategies and iterate based on the results.
- Collaborating with cross-functional teams, including marketing, product, and customer support, to ensure alignment on CRM initiatives.
- Ensuring all CRM activities comply with industry regulations and best practices.
Requirements:
- Proven experience in CRM or campaigns management in the iGaming industry
- Strong communication skills
- Strong analytical skills and proficiency in data-driven decision-making
- Familiarity with CRM software and marketing automation tools (Smartico - an advantage)
- Creative thinking and the ability to develop engaging and personalized content
- A deep understanding of iGaming customer behavior and trends (an advantage)
- Knowledge of industry regulations and responsible gaming practices
- Results-driven with a strong commitment to achieving KPIs and targets
- Ability to work in a fast-paced and dynamic environment
- Strong organizational skills and attention to detail
Details:
- Competitive salary synonymous with skills and experience
- Opportunity to make a real impact in a developing organization
- Supplementary health insurance coverage
