ABOUT MILES:
Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. Today we work with more than 130 destinations, hospitality businesses and other travel brands to deliver forward-thinking print and digital content-marketing solutions. We are a team of travel experts and travel enthusiasts, united in the belief that travel improves lives and strengthens communities. Our team members are passionate, open, curious and collaborative in order to have a lasting, positive impact on our clients and each other.
JOB SUMMARY:
The Hospitality Paid Media Coordinator works with the Hospitality Paid Media Analyst and Account Teams to create ad previews, launch ad campaigns, build audiences, and complete monthly paid media maintenance tasks — including budget pacing, ad accuracy, landing page and tracking quality assurance, and ad performance benchmarking — for several client accounts across all Paid Search platforms (Google, Microsoft Ads), Paid Social platforms (Facebook, Instagram, Pinterest, LinkedIn, TikTok), OTAs (Expedia, Booking.com, TripAdvisor), and other digital media platforms. The Paid Media Coordinator also gathers and verifies monthly reporting metrics for multiple client accounts across all paid media ad platforms.
Hands-on work within advertising platforms is a requirement of this role, with relevant experience in Paid Search and Paid Social. At times, this role may be client-facing and therefore requires effective communication and professional presentation skills.
Success in this role is measured by the accuracy and timeliness of campaign execution, effective budget pacing, precision in reporting, strong collaboration with internal teams, and growing expertise across paid media platforms.
WHO WE’RE LOOKING FOR:
- Thrive in a fast-paced environment (virtually + in person).
- Advanced understanding of, and continual self-education on marketing best practices.
- Substantial financial experience, managing multi-million dollar budgets.
- Experience managing a wide array of projects and clients simultaneously.
- Significant management experience with increasing responsibility and demonstrated capability with cross-functional teams.
- Ability to review and distill multiple sources of information to support strategy and provide direction.
- Foundation of knowledge related to paid media channels
- Takes an active role in developing digital paid media strategies
- Optimize paid media campaigns on a ongoing basis
RESPONSIBILITIES:
- Researches and understands client business, products or services, verticals and competition.
- Ability to work across numerous client accounts and ad platforms including Google Ads, Microsoft Ads, Facebook, Pinterest, TikTok, LinkedIn, Expedia.com and TripAdvisor.
- Create Ad Previews for internal and client review and approval.
- Creating and optimizing audiences
- Launching and ending campaigns / ads in multiple platforms
- Maintain and pace monthly budget within ad platform across multiple accounts to reflect media plan.
- Updating budgets, ads, keywords and landing pages within existing campaigns upon direction of Account Team and/or Paid Media Analyst.
- Implementing quality assurance checklist and ensuring paid media campaigns are goals and escalating and issues or concerns as needed.
- Work towards analyzing account performance and identifying areas of improvement within client accounts.
REQUIREMENTS:
- Bachelor’s degree preferred
- 2+ years of paid search and paid social experience
- Digital agency experience and additional online marketing experience
- Experience with Google Analytics, and Facebook Business Manager
- Able to communicate clearly and concisely, both verbally and written
- Proficient in Microsoft office (Word, PowerPoint, Outlook) with advanced Excel skills
- Knowledge of the inner working of SERP (search engine results page) pages
- Ability to think strategically and work collaboratively as a team
- Willing to take on direction if and when needed, but also work independently.
- Able to respond to positively to client and peer criticism and feedback
- Display a dependable, strong work ethic
- Billable Hours/Assignments: This role carries an annual billable requirement of 1,750 hours.
CORE COMPETENCIES:
- Culturally Competent
- Emotional Intelligence
- Effective Communication
- Analytical
- Adaptable/Nimble
- Creative/Forward-Thinking
- Critical Thinking/Problem Solving
- Financial Management
- Teamwork/Collaboration
- Professionalism/Work Ethic
- Trustworthy, reliable, and ethical
- Time Management
- Conflict Management
LOCATION:
- REMOTE. This is a remote position. #LI-Remote
COMPENSATION: $22 - $25 per hour DOE
- Comprehensive benefits package, including medical, dental, vision
- 401k matching contribution
- Generous paid time off compensation
- Flexible work schedule
- Paid volunteer opportunities and company supported charitable events
- Collaborative, creative and fun team environment with professional growth opportunities
OUR COMMITMENT TO CULTURE:
At Miles Partnership, we are driven by our commitment to actively evolve inclusive marketing industry practices, drive innovation within the company and empower our team, our clients and the communities we serve. We will make intentional actions to build a work culture where our team members are always heard, empowered and valued. We will provide a culture of service where we enable our teams and clients to meaningfully engage with their communities, share and tell their stories through travel, and lead a movement across the broader tourism industry to influence social change and ensure open access to travel for all.
Miles Partnership, LLLP is an equal employment opportunity employer.
http://www.milespartnership.com/
