At HelloFresh, we are dedicated to maximizing customer lifetime value and driving efficient, sustainable growth. As our new Growth Manager, Referrals & Reactivation, you'll be the crucial link between our local HelloFresh-US brand strategy and the global teams executing our key growth programs. This role is for a highly analytical and collaborative growth leader who excels at using data to unlock hidden value in existing customer segments. You'll serve as the primary brand and local market expert for these channels, with a direct impact on our most profitable growth levers. You'll report to the Marketing Director of HelloFresh US and work cross-functionally with Global Channel Owners, Data Analytics, and Product Marketing teams.
You will…
- Steer our Performance & Strategy: Steer the day-to-day performance of the Reactivation and Refer-a-Friend programs. You'll partner with Global Channel Owners to identify key growth opportunities, set ambitious targets, and keep them accountable for performance against local market goals.
- Optimize Targeting for Value Generation: Deeply analyze campaign performance to recommend and implement optimizations to our targeting criteria, ensuring campaigns maximize the Total Value Generated rather than simply volume.
- Serve as the Local Brand Advocate: Act as the voice of HelloFresh-US, socializing the CMO's local marketing strategy to global channel experts and translating high-level objectives into concrete, context-specific campaign requirements.
- Enhance Product Messaging Efficiency: Collaborate with the local Product Marketing Manager to integrate the best product-level messages into campaigns, increasing messaging efficiency and ensuring we are always targeting the right customer with the right offer.
- Drive Seamless Implementation: Facilitate the execution of growth initiatives by working alongside Channel Managers. You are here to project manage and support their implementation, removing roadblocks and making it easier for them to deliver results quickly and effectively.
You have…
- Experience: 4+ years of experience in a fast-paced Direct-to-Consumer (DTC) business or startup, with close contact and proven success in leveraging a growth marketing engine (e.g., performance, retention, or CRM).
- Strong Data Literacy & Autonomy: You are highly adept at reading and interpreting complex performance data, translating it into clear learnings and actionable next steps for growth optimization. You are also capable of autonomously driving data excellence by requesting and structuring the necessary data to inform your decisions.
- Exceptional Collaboration & Accountability: Proven ability to identify growth opportunities and skillfully collaborate with cross-market Channel Managers to implement initiatives. You can easily manage implementation support while effectively keeping partners accountable to performance metrics.
- Brand Growth Vision & Customer Focus: You possess a deep understanding of the customer journey and the marketing funnel. You advocate for strategies that not only make commercial sense but also drive the right customer experience to build genuine brand (re)consideration.
- Eagerness to Learn & Adapt: A proactive mindset and a genuine desire to learn new channels, data techniques, and customer insights in a constantly evolving environment.
You’ll get…
- 401K company match that vests immediately upon participation, & team bonus opportunities
- Generous PTO and flexible attendance policy
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
