About Us
The human brain is the most complex object in the universe, yet society has accepted one-size-fits all approaches to cognition. The “solutions” (think coffee, energy drinks, and even a friend’s rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world’s first customized nootropics company. If you’ve never heard that word before, it’s just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they’ll be ours.
With an exceptional efficacy rate, the world has taken notice — we’ve raised over $13M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry’s leading brand. Now, we’re looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you’re looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we’d love to have you on the team.
About the Role
We are seeking a data-driven and results-oriented Senior Analyst to join our growth marketing team across both the Thesis and Stasis brands. As our Senior Analyst, you will be responsible for the day-to-day execution and optimization of our paid advertising campaigns across Facebook and Google, with the opportunity to explore and scale new acquisition channels as we grow.
How You'll Make an Impact:
- Manage and optimize paid media campaigns across Meta (Facebook/Instagram) and Google Ads platforms, including campaign setup, bid management, budget allocation, and performance monitoring.
- Execute A/B and multivariate tests on ad creative, copy, landing pages, audience segments, and bidding strategies to continuously improve campaign performance and ROI.
- Monitor daily campaign performance, analyze key metrics (ROAS, CPA, CTR, conversion rates), and make real-time optimizations to maximize efficiency and scale.
- Collaborate with the creative team to develop compelling ad concepts and provide performance-based feedback to inform future creative development.
- Build and maintain comprehensive performance reports and dashboards, translating data into actionable insights for stakeholders.
- Stay current on platform updates, new features, advertising policies, and industry best practices to maintain competitive advantage
- Identify and test new paid media channels (Pinterest, YouTube, programmatic, etc.) to diversify our acquisition strategy and unlock new growth opportunities.
- Work cross-functionally with growth, product, and analytics teams to align paid media initiatives with broader marketing objectives and business goals.
- Manage vendor relationships with ad platforms, agencies, and technology partners as needed.
We're Excited About Your:
- 2-4 years of hands-on experience managing paid media campaigns, with demonstrated expertise in Meta Ads Manager and Google Ads (Search, Display, Shopping, Performance Max).
- Proven track record of managing significant monthly ad budgets and achieving strong performance metrics (ROAS, CPA targets, CAC efficiency).
- Deep understanding of paid media fundamentals including campaign structure, bidding strategies, audience targeting, conversion tracking, and attribution modeling.
- Strong analytical skills with proficiency in tools like Excel/Google sheets, and data visualization tools for performance analysis and reporting.
- Experience in DTC, e-commerce, or health/wellness industries is a plus.
- Self-starter mentality with ability to work independently, prioritize competing demands, and meet deadlines in a fast-paced environment.
- Excellent attention to detail and commitment to maintaining campaign quality and data accuracy.
- Strong communication skills with the ability to present campaign performance and recommendations to cross-functional stakeholders.
- Curiosity and enthusiasm for testing new channels, strategies, and technologies to drive growth.
- A passion for data-driven decision making and continuous optimization.
Pay Transparency:
We can’t quantify everything we think you’ll love about working at Thesis, from the exciting projects you’ll work on, to the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes comprehensive benefits and equity. The base salary hiring range for this position is $80,000-100,000.
A Few of Our Perks and Benefits:
- Competitive compensation with an exceptionally generous equity package
- Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
- HSA, FSA and pre-tax commuter benefits for parking and transit
- Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
- 401k to help you plan for the future
- Flexible PTO because we respect the need for work/life harmony
- $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
- Unlimited (yes, unlimited) Thesis nootropics
- A strong emphasis on promoting from within and personal development
- A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
- Hybrid work model
Our Values:
- Meet Your Potential: At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential.
- Own Outcomes: We are driven by achieving meaningful results, both for our customers and our business. We’re proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them.
- Lead with Science and Data: We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We’re committed to making the highest quality nootropics on the market and measuring our efficacy.
- Create Exceptional Experiences: We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment—in and outside of the office. We’re equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.
