About the Role
Gap is looking for a culturally savvy, social media expert to lead execution and planning across all social channels. As a brand rooted in heritage and storytelling, we are looking for a Social Media Manager who can speak the brand language while also applying a metrics-driven strategy and organized approach to social. This person is willing to work in the platforms and drive audience growth and engagement while also reporting on the work we create.
What You'll Do
Strategic Planning:
- Collaborate with the Director of Social to develop clear, detailed plans for cross-functional teams, ensuring alignment with brand objectives, platform requirements and overall social media goals.
- Coordinate feedback between cross-functional teams to refine content for final approval.
- Assist in developing social media template frameworks for reoccurring content themes in collaboration with the creative team.
Campaign Support:
- Lead in the execution of social rollouts for major brand campaigns, including scheduling, asset management, and tracking.
- Track campaign performance and compile insights for post-mortem analyses.
- Execute rollout of campaign, posting directly on platforms.
Collaboration Rollouts:
- Coordinate social media efforts for Gap’s collaborations, ensuring seamless integration with brand campaigns.
- Manage timelines and deliverables for collaboration-specific content
- Liaise with cross-functional teams to gather necessary assets and approvals.
Social Posting:
- Post content in tandem with the Influencer & Community Coordinator across Gap’s social media platforms in alignment with the content calendar.
- Ensure posts are optimized for each platform and adhere to brand guidelines.
Additional Tasks:
- Assist with all Gap Studio Social activations
- Have a general understanding of deck design and formatting: Google Slides, Figma Slides and Powerpoint.
- Provide on-the-ground support during photo shoots, live events or activations in collaboration with the Manager of Social which can include but not limited to:
1. Lo-Fi Ad-Hoc Content Capture
2. Creative Brainstorms - Assist with inputting platform specific spec requirements for the post-production house with a focus on YouTube, Instagram and TikTok.
Who You Are
8-10 years of experience in social media
Strong knowledge of social media platforms and best practices with an emphasis on Instagram, TikTok, YouTube and Pinterest.
Exceptional communication skills, both written and verbal.
Leadership and project management skills, extremely organized.
Detail oriented, with a focus on organization and meeting deadlines.
A strong eye for design and visual aesthetics, ensuring content is both engaging and aligned with brand guidelines.
Ability to thrive in a collaborative environment and handle multiple projects simultaneously
